Junior Campaign Executive

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

AKA Asia, part of Publicis Groupe, is seeking a Junior Campaign Executive in Singapore to orchestrate integrated campaigns across social, digital, and content platforms. You’ll bridge client management, creative execution, and social strategy, driving end-to-end delivery and staying on the pulse of platform trends.

You will guide social-first thinking, manage standard account functions, and collaborate across hubs to deliver culturally relevant and on-brand outputs.

Qualifications

• Fresh graduates welcome with internship exposure in social media, digital marketing, advertising, account management, or campaign execution.
• Strong familiarity with TikTok and Instagram and interest in digital trends, content and online culture.
• Interest in social media strategy and digital storytelling, with the ability to contribute ideas.
• Excellent communication and interpersonal skills to support client and stakeholder interactions.
• Strong organisational and coordination abilities to manage multiple deliverables and timelines.
• Proactive, adaptable, and eager to learn in a fast-paced campaign environment.
• Able to take feedback positively and apply changes quickly and accurately.

Responsibilities

• Craft strategies by translating brand objectives into social media and digital campaign plans across TikTok, Instagram and emerging platforms.
• Lead and contribute to brainstorms with a strong point of view on social strategy and campaign planning.
• Oversee end-to-end campaign lifecycles, ensuring timely, high-quality deliverables within budget.
• Collaborate across agency hubs and guide junior team members in strategic thinking and creativity.
• Manage day-to-day client communications, advising on best practices and staying on-brand.
• Analyze campaign performance and provide actionable insights to optimise campaigns.

Skills

Social media

TikTok & Instagram

Social storytelling

Communication skills

Organizational skills

Proactivity

Feedback oriented

Job description

Company description

AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination. Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture. We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.

Overview

As a Junior Campaign Executive at AKA Asia, you are a key orchestrator of integrated campaigns — driving bold ideas from inception to execution across social, digital, experiential and content platforms.

The Junior Campaign Executive is a pivotal bridge between client management, creative

execution, and social media strategy. This role focuses on leading end-to-

end campaign delivery across owned and earned channels, ensuring digital

storytelling is innovative and impactful. The Junior Campaign Executive must bring a strong,

informed point of view to social strategy, staying consistently on the pulse of platform

evolutions and cultural trends. In addition to guiding social-first thinking, this role

takes ownership of standard account management functions, including seamless

client, creative, and content management.

Responsibilities

• Craft | Translate overarching brand objectives into actionable social media and digital campaign strategies. Maintain an active pulse on platform evolutions, algorithm updates, and emerging formats to ensure campaign mechanics remain cutting-edge and effective. Oversee the content management lifecycle, ensuring output aligns with best practices across TikTok, Instagram, and emerging platforms.
• Ideation | Contribute a strong, proactive point of view to social media strategy and campaign planning. Lead and participate in brainstorms, bringing trend-led, brave ideas that push creative boundaries. Work closely with specialized creative and production hubs to shape concepts that are inherently social-first and culturally relevant.
• Project Ownership | Manage end-to-end campaign lifecycles, ensuring timely, high-quality deliverables within budget constraints. Maintain excellent project hygiene, including comprehensive timeline management, resource allocation, and feedback integration. Orchestrate smooth collaboration between clients and internal teams to bring creative visions to life.
• Team Development | Collaborate seamlessly across specialized agency hubs and with fellow team members across levels. Guide and support junior team members (such as Content Creators), fostering a culture of strategic thinking and fearless creativity. Seek and apply feedback with resilience and a growth mindset.
• Client Engagement | Act as the day-to-day lead for client communications, building strong, trusted relationships. Confidently advise clients on social media best practices, presenting strategic points of view and guiding them through creative campaign concepts. Anticipate client needs and ensure creative outputs are culturally relevant and on-brand.
• Business Impact | Understand how engaging social campaigns drive broader brand awareness and business objectives. Monitor and analyze campaign performance, providing actionable insights and optimization recommendations to clients. Identify opportunities for account growth and propose efficient production and campaign approaches that deliver maximum value.

Qualifications

• Fresh graduates are welcome to apply, ideally with relevant internship experience in social media, digital marketing, advertising, account management, or campaign execution.
• Good understanding of social media platforms such as TikTok and Instagram, with an interest in digital trends, content, and online culture.
• Interest in social media strategy and digital storytelling, with the ability to contribute ideas and bring a fresh perspective.
• Good communication and interpersonal skills, with the confidence to support client and stakeholder interactions.
• Strong organisational and coordination skills, with the ability to manage multiple campaign deliverables, timelines, and priorities.
• Proactive, adaptable, and eager to learn in a fast-paced campaign environment.
• Able to take feedback positively and incorporate changes quickly and accurately.