Intern_Marketing Communications for Service Culture Development, CXD

Ministry Of Social And Family Development; Singapore; On-site; SGD 13,000 - 20,000; Full time

Job summary

The Ministry Of Social And Family Development (MSF) invites applications for a CXD Service Management and Capability intern. You will assist in internal and external marketing campaigns, stakeholder engagement, and data-driven communications within a government context.

Join a collaborative team focusing on service culture, campaigns, and digital platforms, with opportunities to contribute to intranet management and vendor relationships.

Qualifications

• Interest in marketing communications, campaign management and data analytics.
• Ability to engage stakeholders and coordinate across teams.
• Willingness to learn about service culture and government communications.

Responsibilities

• Support an internal engagement campaign to promote MSF's service philosophy among staff, including content creation and impact measurement.
• Assist external campaigns to promote MSF's service philosophy to the public and partners.
• Help manage MSF's intranet platform and website with staff feedback and analytics.
• Support the Service Recognition framework, including template materials.
• Analyze current internal communications effectiveness and present improvement recommendations.

Skills

Marketing Communications

Campaign management

Data analytics

Stakeholder management

Project coordination

Digital platforms

Job description

What the role is:

Division Overview:The Customer Experience Division (CXD) focuses on Service Delivery and driving MSF's Service Excellence through co-creating service philosophy, fostering positive service culture, and leveraging customer insights to empower service teams.

What you will be working on:

Project Scope:The intern will join CXD's Service Management and Capability (SMC) team to support initiatives that strengthen MSF's internal service culture through strategic marketing and engagement approaches. There will also be an opportunity to drive external campaigns to promote Service Culture to partners and the public. This role offers hands-on experience in internal and external communications, stakeholder engagement, and data-driven marketing within a government contextSelected interns will be part of MSF's Customer Experience Division's (CXD) Service Management and Capability (SMC) team and will look into using marketing tools and platforms to promote and build MSF's service culture.

Key Learning Objectives:

• 1. Develop skills in internal and external marketing strategy and campaign development
• 2. Gain experience in stakeholder engagement and cross-functional collaboration
• 3. Learn to use data analytics for audience insights, website management and campaign optimization
• 4. Build capabilities in content creation, copywriting and vendor management
• 5. Understand service excellence frameworks and recognition systems

Primary Deliverables:

• 1. Support an internal engagement campaign to promote MSF's service philosophy among staff, including content creation such as marketing collaterals, newsletters, intranet design and impact measurement
• 2. Support an external campaign to promote MSF's service philosophy to the public and partners, including on-ground activation, events management and marketing materials development
• 3. Support the management of MSF's intranet platform and website, incorporating staff feedback and analytics to improve information accessibility and engagement
• 4. Support the Service Recognition framework, including database management system recommendations, liaising with Award nominees and marketing material templates
• 5. Conduct analysis of current internal communication effectiveness and present recommendations for improvement

Skills Development Opportunities:

• 1. Marketing Communications development
• 2. Campaign management
• 3. Data analysis and insights generation
• 4. Stakeholder management and communication
• 5. Project coordination and vendor relations
• 6. Digital platform optimization

What we are looking for:

Service Culture, Marketing, Communications, Visual Design

About Ministry Of Social And Family Development

Join Us at MSF for a Meaningful, People-Centric Career!At MSF, our mission is to nurture and build resilient individuals, strong families, and a caring society. We offer meaningful and impactful people-centric careers in the design and delivery of policies, services and programmes. We are an all-inclusive and family friendly workplace where career growth is prioritised through a comprehensive suite of development opportunities to help our officers succeed today as well as be future-ready. We do this through various formal and informal learning and development programmes for officers to build different competencies and gain diverse work experiences within MSF, the Public as well as the Social Service Sectors.