Integrated Marketing Campaign Lead

krishna stores pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

krishna stores pte. ltd. is seeking a Marketing Lead to help develop creative briefs and guide creative direction for advertising across print, digital, and video assets.

You will conceptualize and execute multichannel campaigns spanning the prospect and customer lifecycle, ensuring aligned messaging and effective lead generation. Responsibilities include managing content updates on customer-facing and internal platforms, establishing budget guidelines, and supporting events to boost brand

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Proficiency in developing and implementing online marketing and social media strategies to enhance brand visibility and engagement.
• Established contacts in media to facilitate campaign promotion and partnerships.

Responsibilities

• Develop creative briefs and direct creative teams to produce advertising and communication materials across print, digital, and video channels.
• Conceptualize and execute integrated multichannel campaigns targeting prospects and customers to ensure consistent messaging.
• Manage and update content across customer-facing and internal platforms to maintain relevance and engagement.
• Establish and monitor budget guidelines to ensure cost-effective campaign execution.
• Participate in events to support marketing initiatives and enhance brand presence.
• Document business processes to improve operational efficiency and knowledge sharing.
• Provide sales support by delivering marketing materials and insights that aid customer engagement.
• Collect and analyze customer and market data to inform targeted outreach strategies, increase conversion rates, and generate qualified leads.

Skills

Online marketing

Social media strategies

Media outreach

Education

Bachelor’s degree in marketing, business, or related field

Job description

krishna stores pte. ltd. is seeking a Marketing Lead to help develop creative briefs and guide creative direction for advertising across print, digital, and video assets.

You will conceptualize and execute multichannel campaigns spanning the prospect and customer lifecycle, ensuring aligned messaging and effective lead generation. Responsibilities include managing content updates on customer-facing and internal platforms, establishing budget guidelines, and supporting events to boost brand