Hybrid SEM Manager (HK/TW) — Data-Driven Growth

WPP; Singapore; Hybrid; SGD 115,000 - 179,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision & dental insurance

Significant paid time off

Preferential partner discounts

Mental health days

Job summary

WPP is seeking an experienced SEM Manager to lead and optimize paid search campaigns across the Hong Kong and Taiwan markets. This role blends strategic thinking with hands-on execution and requires collaboration with cross-regional stakeholders to hit strict performance targets.

You will manage campaigns on Google Ads and Microsoft Advertising, analyze data, and translate insights into actionable recommendations for stakeholders, while communicating in Traditional Chinese with regional clients.

Qualifications

• Proficiency in Traditional Chinese for liaising with regional clients.
• Hands-on SEM campaign management across Google Ads and Microsoft Advertising (Bing).
• Ability to manage and optimize campaigns under strict performance targets.
• Strong analytical mindset to interpret data and translate insights into actionable strategies.
• Strong presentation and storytelling skills for stakeholders.
• Familiarity with analytics platforms such as Google Analytics.
• Knowledge of Google Tag Manager (GTM) is a plus.
• Detail-oriented with strong QA capabilities.
• Independent, self-motivated, and able to work in a fast-paced, cross-regional environment.

Responsibilities

• Plan, execute, and optimize SEM campaigns across platforms including Google Ads and Microsoft Advertising (Bing).
• Continuously monitor campaign performance and implement hands-on optimizations to meet and exceed KPIs.
• Analyze campaign data, identify trends and insights, and provide actionable recommendations to improve performance.
• Translate data and insights into clear, compelling narratives and present actionable recommendations to stakeholders.
• Quantify the impact of optimizations and strategic changes through data-driven analysis.
• Collaborate with cross-functional and regional teams (HK & TW) to align on strategy, messaging, and execution.
• Utilize analytics tools (e.g. Google Analytics) to evaluate user behavior and campaign effectiveness.
• Ensure campaigns are executed with a high level of precision, consistency, and accountability.

Job description

WPP is seeking an experienced SEM Manager to lead and optimize paid search campaigns across the Hong Kong and Taiwan markets. This role blends strategic thinking with hands-on execution and requires collaboration with cross-regional stakeholders to hit strict performance targets.

You will manage campaigns on Google Ads and Microsoft Advertising, analyze data, and translate insights into actionable recommendations for stakeholders, while communicating in Traditional Chinese with regional clients.