SEM & Digital Marketing Lead, Campaign Optimization

TDCX; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Social security

Flexible working arrangements

Job summary

TDCX is seeking a Digital Marketing and Lead Operations Specialist in Singapore to optimize and manage advertising campaigns, conduct keyword research, and implement improvements. You will collaborate with teams to drive performance and leverage automation for SEM efficiency.

Candidates with strong English communication and a passion for online marketing will fit well in this dynamic role with flexible working arrangements and opportunities for growth within a global BPO leader.

Qualifications

• Bachelor's Degree in any field is required.
• 2 years of related experience preferred, fresh graduates may apply.
• Strong communication skills and ability to sell creative market solutions.

Responsibilities

• Manage and optimize advertising campaign components (Ad Copy, Bid Prices, CPC, CPA).
• Assist in campaign strategies including keyword research and analysis.
• Create performance reports with recommendations for improvements.
• Track funds in accounts and maintain conversations.
• Implement and leverage new automation technologies to enhance SEM efforts.
• Perform other duties assigned to support Quality Management.

Skills

Digital marketing

SEM/SEO

Campaign optimization

Data analysis

English communication

Education

Bachelor's degree

Job description

TDCX is seeking a Digital Marketing and Lead Operations Specialist in Singapore to optimize and manage advertising campaigns, conduct keyword research, and implement improvements. You will collaborate with teams to drive performance and leverage automation for SEM efficiency.

Candidates with strong English communication and a passion for online marketing will fit well in this dynamic role with flexible working arrangements and opportunities for growth within a global BPO leader.