HORECA F&B Sales Growth Specialist

Ryan Owen Associates (ROA); Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Ryan Owen Associates (ROA) partners with a well-established F&B company to recruit a Sales Executive driving growth across the HORECA channel in Singapore. You will focus on expanding our hotel, restaurant, and café client base and delivering tailored solutions to their needs.

The role emphasizes building strong relationships, nurturing new accounts, and growing business within Singapore's hospitality and F&B sector.

Qualifications

• Previous sales experience in HORECA or foodservice.
• Experience in F&B, FMCG or related categories is a plus.
• Strong business development and relationship-building skills.

Responsibilities

• Develop and grow sales across HORECA accounts, including hotels, restaurants, cafés.
• Identify and acquire new customers while expanding existing key accounts.
• Build strong relationships with chefs, F&B managers, procurement teams and business owners.
• Understand customer requirements and recommend suitable products and solutions.
• Manage the full sales cycle from prospecting and presentations through to negotiation and account management.
• Monitor market trends, competitor activities and new business opportunities.
• Work closely with internal teams to ensure strong customer service and account support.

Skills

HORECA experience

Account development

Relationship building

Negotiation

Independent work

Job description

Ryan Owen Associates (ROA) partners with a well-established F&B company to recruit a Sales Executive driving growth across the HORECA channel in Singapore. You will focus on expanding our hotel, restaurant, and café client base and delivering tailored solutions to their needs.

The role emphasizes building strong relationships, nurturing new accounts, and growing business within Singapore's hospitality and F&B sector.