Senior HORECA Sales Leader — Growth & Accounts

JORY EMPLOYMENT PTE. LTD.; Singapore; In loco; SGD 120.000 - 190.000; Tempo pieno

Descrizione del lavoro

JORY EMPLOYMENT PTE. LTD. is seeking an experienced Sales Manager to accelerate business growth in Singapore’s HORECA sector.

You will develop new business opportunities, manage key customer accounts, and lead a sales team to hit revenue targets while maintaining strong relationships and timely collections. The role requires a minimum of 10 years in B2B food sales, with at least 5 years leading sales teams.

Competenze

• Minimum 10 years of B2B sales experience in food distribution, fresh produce, F&B or food supply chain industries.
• At least 5 years of experience managing and leading sales teams.
• Established network and strong relationships within Singapore's HORECA industry.
• Proven track record in business development, customer acquisition and revenue growth.
• Strong experience in key account management, sales planning and commercial negotiations.
• Familiarity with credit management and payment collection.
• Excellent leadership, communication and interpersonal skills.

Mansioni

• Develop and implement sales strategies to expand the company's HORECA customer base.
• Drive new customer acquisition and grow revenue from existing accounts.
• Establish sales targets, monitor performance and achieve monthly and quarterly KPIs.
• Monitor market trends, competitor activities and customer purchasing needs.
• Develop and maintain relationships with key F&B customers, including restaurants, cafés, hotels, food courts and central kitchens.
• Manage major customer accounts and resolve escalated commercial or service-related issues.
• Negotiate pricing and commercial arrangements within approved guidelines.
• Work with internal teams to ensure product availability and reliable delivery services.
• Oversee customer credit assessments and payment arrangements.
• Monitor outstanding payments and accounts receivable.
• Ensure timely billing and payment collection.
• Manage overdue accounts and minimize bad debt exposure.
• Lead, coach and manage the sales team, including recruitment, onboarding and performance reviews.
• Establish clear KPIs covering customer visits, sales pipeline and revenue generation.
• Conduct regular field coaching and performance reviews.
• Build a results-driven and accountable sales culture.
• Work closely with Procurement, Warehouse, Operations, Finance and Customer Service teams.
• Align sales commitments with product availability, inventory and delivery capabilities.
• Provide customer and market insights to support pricing and product strategies.

Conoscenze

B2B sales

Leadership

Key account mgmt

Sales strategy

Credit management

F&B industry network

Negotiation

Descrizione del lavoro

JORY EMPLOYMENT PTE. LTD. is seeking an experienced Sales Manager to accelerate business growth in Singapore’s HORECA sector.

You will develop new business opportunities, manage key customer accounts, and lead a sales team to hit revenue targets while maintaining strong relationships and timely collections. The role requires a minimum of 10 years in B2B food sales, with at least 5 years leading sales teams.