HORECA Field Sales Executive: Grow New Accounts

The Supreme HR Advisory Pte. Ltd.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

The Supreme HR Advisory Pte. Ltd. is seeking a Sales Executive to grow our HORECA and foodservice business in Singapore.

You will win new B2B customers, manage existing accounts, and drive revenue from first contact to payment. Field-based role with responsibilities spanning prospecting, product recommendations, quotations and closing deals. You will visit accounts, learn menus and kitchen needs, and expand orders through upselling and contract renewals.

Qualifications

• Must be able to identify and win new B2B customers in the HORECA channel.
• Ability to manage accounts, build relationships and renew contracts.
• Strong negotiation and closing skills with proven track record.
• Comfort with field visits, presentations and quoting.

Responsibilities

• Find and win new customers through market research, cold calls, referrals and field visits
• Focus on QSR chains, central kitchens, caterers, hotels, cafes, restaurants, bakeries and institutions
• Run product presentations, tastings and sampling to turn prospects into first orders
• Visit an assigned portfolio of accounts on a regular, planned schedule
• Learn each customer's menu and needs, and recommend products and pack sizes
• Grow each account by introducing new products and securing repeat or contract orders
• Serve as the customer's main contact and resolve service, delivery and quality issues quickly
• Prepare quotations and tender submissions
• Negotiate volume pricing within approved margins and close the sale
• Renew contracts and open new accounts with complete paperwork and credit terms
• Meet monthly and quarterly targets for revenue, gross margin, new accounts and products sold per account
• Keep sales pipeline and records up to date, submit weekly activity and forecast report
• Track overdue invoices and follow up with customers until payment is received
• Work with customer service, warehouse, logistics and finance so orders are delivered on time
• Track menu trends and competitor products, pricing and promotions in the HORECA channel
• Share customer feedback and new product opportunities with Sales Manager and brand teams

Skills

Sales

New business development

Account management

Negotiation

Field sales

Customer service

Job description

The Supreme HR Advisory Pte. Ltd. is seeking a Sales Executive to grow our HORECA and foodservice business in Singapore.

You will win new B2B customers, manage existing accounts, and drive revenue from first contact to payment. Field-based role with responsibilities spanning prospecting, product recommendations, quotations and closing deals. You will visit accounts, learn menus and kitchen needs, and expand orders through upselling and contract renewals.