Head of Regional Marketing, CRS BU

Carousell Group; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Carousell Group is seeking a senior, Singapore-based Head of Regional Marketing to drive growth across APAC markets. You will own regional marketing objectives, lead local teams, and partner with Brand, CRM, and Product to translate annual growth strategy into measurable outcomes.

This role emphasizes AI adoption and cross-functional leadership in a fast-growing marketplace environment. The candidate will manage six markets, shape demand campaigns, improve acquisition and retention, and ensure

Qualifications

• 10+ years of owning & executing needle-moving campaigns within consumer marketing in a high-growth scale-up, ideally a marketplace or app-first business.
• Track record leading regional or multi-market campaigns end-to-end, from strategy through to execution and scale.
• Deep experience operating in regional multi-market environments, with strong cross-cultural fluency across asian markets.

Responsibilities

• Regional Growth Ownership
• Own and execute the regional marketing objectives across six markets, driving user acquisition, conversion and retention
• Translate annual operating strategy into locally relevant marketing plans, priorities and measurable outcomes
• Own key Demand, Supply & Liquidity metrics that matter across the region for each country and for focus categories
• Apply hypothesis-led experimentation and data-backed insight to growth decisions
• Lead localised category or platform campaigns end to end
• AI-Native Marketing
• Personally champion AI adoption as a proactive operating lever embedded in core marketing workflows
• Partner with the CRS/Platform AI roadmap to identify and prioritise the function's next AI and agentic use cases while building team-wide AI fluency
• Functional Leadership & Stakeholder Management
• Lead country marketing teams and align with cross-functional partners across Brand, Design, Product, CRM, Performance Marketing, and Data
• Ensure regional coherence with local relevance, and aligned roadmaps across markets
• Team Leadership & Org Design
• Build, coach & scale a team of high-performing, output-oriented, hacky-growth-oriented marketers
• Design new team structures and workflows leveraging AI capabilities, expected to redesign how the function works with AI, not layer it on top of existing process

Job description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

Job Description

We are looking for a senior, Singapore-based Head of Regional Marketing to drive growth outcomes for Carousell's marketplace across our six APAC markets, with a focus on growth marketing, brand awareness of focus categories per market and regional team leadership. This is a growth-focused role with ownership of directly attributable outcome metrics. The role will own responsibility for aligning regional Country & Category marketing execution alongside Brand, CRM, and Performance Marketing. The person will lead the regional marketing teams while partnering closely with Category Management and Product teams to translate annual growth strategy into market-relevant, measurable outcomes. The role reports to the Chief Business Officer, CRS BU and will serve as the primary voice for Carousell's growth agenda across our key markets, enabling coherent regional strategy while preserving local relevance.

Core Responsibilities

• Regional Growth Ownership
• Own and execute the regional marketing objectives across six markets, driving user acquisition, conversion and retention
• Translate annual operating strategy into locally relevant marketing plans, priorities and measurable outcomes
• Own key Demand, Supply & Liquidity metrics that matter across the region for each country and for focus categories
• Apply hypothesis-led experimentation and data-backed insight to growth decisions
• Lead localised category or platform campaigns end to end
• AI-Native Marketing
• Personally champion AI adoption as a proactive operating lever embedded in core marketing workflows (e.g., AI-led campaign creation & execution, segment selection, 1-1 custom journeys, etc)
• Partner with the CRS/Platform AI roadmap to identify and prioritise the function's next AI and agentic use cases while building team-wide AI fluency
• Functional Leadership & Stakeholder Management
• Lead country marketing teams and align with cross-functional partners across Brand, Design, Product, CRM, Performance Marketing, and Data
• Ensure regional coherence with local relevance, and aligned roadmaps across markets
• Team Leadership & Org Design
• Build, coach & scale a team of high-performing, output-oriented, hacky-growth-oriented marketers
• Design new team structures and workflows leveraging AI capabilities, expected to redesign how the function works with AI, not layer it on top of existing process

What "Good" Looks Like in This Role

• High accountability for key platform output metrics
• Works proactively across direct or dotted teams as well as with peers & cross-functional teams to move the needle on output metrics
• Owns, Designs & routinely iterates on a coherent regional growth plan with clearly defined KPIs within the first 3 to 6 months
• Drives a measurable & attributable step-change in campaign performance
• Builds a strong, resourceful, hacky, creative, AI-first regional marketing team
• Strong resilience and judgement to operate under ambiguity and shifting priorities

Qualifications

• 10+ years of owning & executing needle-moving campaigns within consumer marketing in a high-growth scale-up, ideally a marketplace or app-first business
• Track record leading regional or multi-market campaigns end-to-end, from strategy through to execution and scale
• Deep experience operating in regional multi-market environments, with strong cross-cultural fluency across asian markets

Skills & Traits

• High ownership: steps up to own outcomes; sees a gap and closes it
• High agency: removes blockers across cross-functional teams, drives progress, makes friction their own problem rather than escalating
• Curiosity and high slope: always learning, ramps up to execution quickly
• Proven people leadership — has built, led and developed marketing teams (direct and matrixed)
• Data-centric operator: comfortable with complex business metrics data and related analysis, and translating insight into growth hypotheses
• Tech-savvy and hands-on with in-app communication channels, social platforms, marketing automation and campaign management tools
• Executive presence and clear communication: able to shape perspective across functions

Nice to Have

• Prior ownership of a full-funnel P&L or regional growth mandate reporting into an
• Exposure to sustainability, circular-economy or purpose-led brand positioning

Additional Information

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