Growth & Performance Marketing Leader

CMC Markets Singapore Pte Ltd; Singapore; On-site; SGD 120,000 - 160,000; Full time

Benefits offered by this job

Birthday off (not stated)

Job summary

CMC Markets Singapore Pte Ltd is seeking a Senior Marketing Manager to lead brand and performance marketing initiatives in Singapore and the region. You will develop and execute marketing strategies to drive business growth and strengthen the CMC brand, while overseeing the digital/performance marketing function in SG.

The role requires 12–15+ years in marketing, a tertiary qualification in Marketing/Comms/Business, and a hands-on leadership style with strong analytical skills.

Qualifications

• 12-15+ years in marketing, preferably with experience in digital/performance marketing and/or growth marketing.
• Tertiary qualification in Marketing, Communications, Business or a related field of study
• Creative and articulate with a good understanding of brand and natural commercial mindset
• Previous experience building and managing brands and budgets
• Experience working with agencies
• Advanced knowledge of Microsoft Word, PowerPoint and Excel
• Project management and organisational skills
• Previous managerial experience would be a plus
• Data driven, strong numeral literacy
• Happy and able to work both individually and within a team
• Strong attention to detail and ability to manage a varied workload and tight deadlines
• Strong relationship management and organisational skills

Responsibilities

• Drive brand and marketing strategies for Singapore with a focus on performance marketing and social/digital initiatives
• Be a brand advocate within the SG office ensuring collateral, promotional items, ATL and digital content meet brand guidelines
• Lead annual marketing plans for Singapore aligning campaigns with business and brand objectives
• Build and manage sponsorships and strategic partnerships in Singapore
• Report on campaign performance and budgeting; optimize to meet targets
• Oversee the digital/performance marketing function and manage a 3rd party agency
• Set digital strategy for Singapore across Search, Display, Paid Social, Mobile, Affiliates and SEO
• Own Paid Digital channels and build framework for full funnel acquisition and brand lead strategies
• Analyze and optimize performance of digital growth initiatives and prioritize opportunities

Skills

Digital marketing

Growth marketing

Brand management

Agency management

Budget management

Data driven

Project management

Leadership

Communication

Education

Tertiary qualification in Marketing, Communications, Business

Tools

MS Word

PowerPoint

Excel

Job description

CMC Markets Singapore Pte Ltd is seeking a Senior Marketing Manager to lead brand and performance marketing initiatives in Singapore and the region. You will develop and execute marketing strategies to drive business growth and strengthen the CMC brand, while overseeing the digital/performance marketing function in SG.

The role requires 12–15+ years in marketing, a tertiary qualification in Marketing/Comms/Business, and a hands-on leadership style with strong analytical skills.