Senior Marketing Executive - Technology Portfolio

Closerstill Media; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

CloserStill Media in Singapore is seeking a Senior Marketing Executive to deliver creative multi-channel marketing campaigns across its Technology Portfolio. You will drive social media engagement, lead the creative process for marketing materials and work with event directors to execute campaigns.

You will manage CRM/CMS platforms, data segmentation and email marketing, ensuring timely delivery and measurable results in a fast-paced events environment.

Qualifications

• Experience as Marketing Executive in a fast-paced events or conferences environment.
• Able to produce creatives and execute marketing plans.
• Manage multiple projects and deliver on time.
• Strong IT skills with CRM and CMS platforms, databases and automation software.
• Experience designing marketing assets end-to-end.
• Experience applying digital marketing principles to campaigns.

Responsibilities

• Develop and implement marketing strategy, positioning and messaging for the technology portfolio.
• Execute campaigns and report on performance against targets.
• Oversee social media (organic and paid) to drive engagement and brand affinity.
• Lead creative/design processes for marketing materials and updates.
• Collaborate with partners for campaigns and lead generation.
• Maintain website content, segment databases, and craft email communications.

Skills

Marketing strategy

Social media management

Content creation

CRM platforms

CMS platforms

Email marketing

Campaign reporting

Tools

CRM

CMS

Email marketing tools

Social media ad platforms

Job description

WHO WE ARE:

CloserStill Media run over 80 market leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in Asia, UK, Europe and USA.

Our portfolio includes some of the fastest growing, and often award-winning events including the Singapore Vet Show, Big Data & AI World, Cloud & AI Infrastructure, Cyber Security World, Data Centre World, eCommerce Expo, Learning Technologies and DevLearn.

We are the envy of the events sector with over 60 major industry awards including The Sunday Times Top 100 Best Companies to work for three years in a row in 2018, 2019 and 2020!

We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.

WHO WE ARE LOOKING FOR:

CloserStill Media (CSM) is looking for a Senior Marketing Executive for its Singapore operations, delivering creative multi-channel marketing campaigns across its Technology Portfolio.

If you have experience in marketing events or/and conferences and want to work for a company who have an outstanding reputation, then this would be a great position for you.

THE ROLE:

Marketing Campaign and Strategy

• Work with your Line Manager, Senior Marketing Manager, Head of Marketing, and Event Directors plus the wider marketing team to implement marketing strategy, positioning and key messages and product strategy.
• Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.

Social Media Management (Organic & Paid) and Marketing Collaterals

• Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and improve the audience experience.
• Developing a distinct online presence by attracting high numbers of online followers through social media channels (both organically and paid campaign).
• Driving of the creative / design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.

Partnerships

• Source for and collaborate with partners to develop marketing campaigns, lead generation strategies and manage deliverables for all revenue streams.

Website and EDM Database segmentation

• Maintain and update key information on event website(s), at regular cadence throughout the year.
• Able to identify search words / key terms to be used in data segmentations based on industry knowledge.
• Database management, list management and development, with the support of business intelligence and data teams.
• Craft and send out communications to various stakeholders in the form of email marketing.

ABOUT YOU:

• Experience of working as a Marketing Executive or Digital Marketing Executive in a similar fast paced environment.
• Ability to produce creatives and execute marketing plans
• Ability to manage multiple projects and deliver on time
• Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software)
• Strong experience creating and designing marketing assets end-to-end
• Experience working with the fundamentals of digital marketing and able to effectively apply digital principles to campaigns

WORK LOCATION:

Tanjong Pagar, Singapore.

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

PERSONAL DATA CONSENT:

The information you provide in your job application will be used and processed by or on behalf of CSM for purposes related to your registration of interest in current or future employment with CSM and for the processing of your application for employment.

We will collect and use the personal data that you have supplied to facilitate the processing of your application for employment purposes. We will use personal information such as telephone number and/or email address to contact you on job opportunities. Please note that the information you provide may be used by a third party to enable us to process your application. These third parties may be located outside of Singapore to carry out some of the processing and administrative functions for CSM and would be under duty of care to maintain the appropriate levels or security and confidentiality and only use the information as instructed by CSM.

The personal data held by CSM relating to the applicants will be kept strictly confidential. CSM may collect information through other sources for processing and evaluating your application for employment. If your application is successful, the information will be used in the administration of your employment. CSM may provide and/or transfer such data, whether in Singapore or outside of Singapore, to (i) any other departments within CSM or if necessary, with Government agencies; (ii) any third party service provider who provides administrative, data processing, computer or other services to CSM.

As part of assessing your suitability to work with CSM, we may use your information to conduct reference checks in accordance with CSM's HR Policy.

If your application is unsuccessful, CSM may retain and use the information to deal with any matter which may arise in connection with your application, for purposes of contacting you in connection with ongoing recruitment opportunities, as well as for data analysis and business purposes. If you do not wish to be considered for positions in CSM other than that you have applied for, please write in to [e-mail].

By submitting this job application, you consent and agree to your data being used in conjunction with the recruitment and employment purposes at CSM. In order to maximise your opportunities to work with CSM, you are encouraged to keep the information provided to us up to date at all times. You are responsible for ensuring that the personal data is correct and true. You also have the option to withdraw your consent anytime.