Creative Strategy Lead (Performance & Content)

Omni Digital Group; Singapore; Hybrid; SGD 150,000 - 230,000; Full time

Job summary

Omni Digital Group in Singapore seeks a Creative Strategy Lead to elevate client-facing creative. You will review, sign off on, and raise the bar across video, copy, and graphics while defining scalable creative standards.

You’ll coach a multidisciplinary team and build onboarding and QA processes as the agency grows. You’ll lead structured training, give direct feedback, and collaborate with performance marketers and account teams to ensure creative aligns with campaign objectives and client

Qualifications

• 8+ years of experience in creative strategy, creative direction, or creative delivery within a performance or growth marketing agency.
• Strong direct-response and performance marketing background.
• Strong judgment across performance creative, especially short-form video, paid social creative, ad copy, and static/graphic formats.
• Experience managing, coaching, or training creative talent.
• Comfortable giving direct and sometimes difficult feedback when the work does not meet the required standard.
• Confident making final decisions and being the person who says “this isn’t ready yet.”
• Strong understanding of Singapore market and local audience and English proficiency.

Responsibilities

• Review client-facing creative across video, static, graphic, and copy and sign off when ready to ship.
• Define, document, and improve Omni’s creative standards.
• Coach and provide feedback to video editors, designers, copywriters, and other team members.
• Run structured training and feedback sessions to strengthen the team’s creative judgment.
• Build onboarding processes for new hires and freelancers as the team grows.
• Identify recurring quality gaps and address them through coaching and clearer standards.
• Act as escalation point when creative output falls short and ensure fixes are implemented.
• Collaborate with Account Management, Performance Marketing, and Client Director to align creative with campaign goals and client expectations.

Skills

Creative strategy

Creative direction

Performance marketing

Feedback & coaching

English proficiency

Education

Bachelor's degree in Marketing/Communications

Job description

Creative Strategy Lead (Performance & Content)

About the role

Are you someone who knows what high-performing creative actually looks like — and can help a team consistently produce it?

Do you have strong direct-response and performance marketing experience, with the confidence to review creative critically, give clear feedback, and make the final call on what is ready to go live?

If you’re equally comfortable setting the creative bar, developing people, and holding the team accountable to high standards, this role might be for you.

Own the quality bar across Omni’s client-facing creative output

Define what “good” looks like across video, ad copy, static, and graphic creative

Review and provide final sign-off on creative before it ships

Train and develop the creative team to consistently raise the standard

Build scalable creative standards and onboarding as the team grows

Become the internal escalation point when creative quality isn’t meeting expectations

What will my day-to-day look like?

Creative quality & final sign-off: Review client-facing creative across video, static, graphic, and copy. Make the final call on whether work is ready to ship or needs another round.

Creative standards: Define, document, and continuously improve Omni’s creative standards so quality does not depend on one individual’s judgment.

Team coaching & feedback: Give clear, practical feedback to video editors, designers, copywriters, and other creative team members. Help the team understand not only what needs to change, but why.

Training & development: Run structured training, creative reviews, and feedback sessions to strengthen the team’s creative judgment and execution over time.

Creative onboarding: Build clear quality standards and onboarding processes for new creative hires and freelancers as the team scales.

Quality accountability: Identify recurring quality gaps and address them through coaching, clearer standards, training, and, where necessary, performance management.

Delivery escalation: Act as the internal escalation point when creative output is not meeting the required standard, diagnose the underlying issue, and make sure the right fix is implemented.

Cross-team collaboration: Work closely with Account Management, Performance Marketing, and the Client Director to ensure creative direction supports both client expectations and campaign objectives.

Client escalation support: When a client is unhappy with the quality of the work, partner with the Client Director to diagnose and resolve the delivery issue. The Client Director owns the client relationship and conversation; you own the creative diagnosis and fix.

About you:

Ideally 8+ years of experience in creative strategy, creative direction, or creative delivery within a performance or growth marketing agency

Strong direct-response and performance marketing background

Strong judgment across performance creative, especially short-form video, paid social creative, ad copy, and static/graphic formats

Able to distinguish creative that simply “looks good” from creative that is strategically strong and built to perform

Experience managing, coaching, or training creative talent — not only producing creative individually

Comfortable giving direct and sometimes difficult feedback when the work does not meet the required standard

Confident making final decisions and being the person who says “this isn’t ready yet”

Able to turn subjective creative judgment into clear standards, frameworks, and actionable feedback

Strong understanding of the Singapore market and local audience — including cultural nuances, consumer behaviour, communication styles, and what makes creative feel relevant and effective in Singapore

Strong written and spoken English

Comfortable working in a fast-paced performance marketing agency environment

Able to collaborate closely with creative, performance, account management, and leadership teams

Bonus if you have

Experience leading a multidisciplinary creative team across video, design, and copy

Experience building creative review or QA processes from scratch

Experience developing creative training programmes, playbooks, or onboarding frameworks

Strong understanding of Meta, TikTok, and other paid social creative best practices

Experience working closely with media buyers and using campaign performance insights to improve creative direction

About Omni Digital & Behalf

Omni Digital is a boutique digital marketing agency based in Singapore, focused on delivering world-class marketing performance. We are a small, driven team that values ownership, continuous improvement, and real business impact.

In addition, you will also work with our sister company, Behalf - the creative arm behind tailor‑made video content that brings brand stories to life. From brand films and profile stories to event highlights and social media content, everything is crafted to cut through the noise and deliver clear, strategic messaging.

Why Join Us?

High ownership over the creative quality of the agency

Direct influence on what gets delivered to clients

Opportunity to shape the standards and systems of a growing creative team

Build and develop creative talent instead of only managing output

Work closely with performance marketers, strategists, account managers, and leadership

Play a key role in reducing founder dependency and building a stronger, more scalable agency

Clear opportunity to grow with the team as Omni scales

What we’ll care about most

We’re less interested in impressive titles than in evidence.

Show us:

What standard have you worked at?
What did you personally improve?
Who have you trained or developed?
How did their work get better?
And what happened to performance as a result?

If your creative work looks great and performs even better, we’d like to hear from you.