Growth Marketing Lead - Paid Acquisition & Strategy

Fuku by Momofuku; Singapore; Sur place; SGD 40 000 - 70 000; Plein temps

Résumé du poste

Fuku by Momofuku is seeking a Growth Marketing Executive in Singapore to drive paid acquisition and overall growth strategies. You will work directly with clients to translate business objectives into measurable marketing initiatives across search and other digital channels.

You will manage Google Ads campaigns, analyze performance, and optimize funnels from awareness to conversion. Collaboration with internal teams on content, creatives, and landing pages is essential to improve traffic quality

Qualifications

• Hands-on SEM campaign management experience, especially Google Ads.
• Comfortable analysing campaign data and making optimisation decisions based on performance.
• Able to communicate confidently with clients and understand their business requirements.
• Good understanding of digital customer acquisition and conversion funnels.
• Knowledge or practical experience in SEO is preferred.
• Experience in a digital marketing or advertising agency is an advantage, but not essential.
• Organised, analytical, and comfortable managing multiple campaigns or client accounts.

Responsabilités

• Develop and execute customer acquisition initiatives across search and other relevant digital channels.
• Manage Google Ads campaigns, continuously identifying opportunities to improve traffic quality, leads, and conversions.
• Review customer journeys and campaign results to identify gaps and opportunities for growth.
• Meet with clients to understand their business, target audience, marketing priorities, and key concerns.
• Translate client objectives into actionable campaign plans and recommendations.
• Experiment with different keywords, messaging, audiences, and landing page approaches to improve results.
• Analyse campaign and conversion data to determine what is working and where improvements can be made.
• Collaborate with internal teams on campaign execution, content, creatives, and landing page requirements.
• Support SEO initiatives where relevant to strengthen overall search visibility.

Connaissances

SEM campaigns

Google Ads

Campaign analysis

Client communication

Digital marketing

SEO knowledge

Agency experience

Campaign management

Outils

Google Ads

Description du poste

Fuku by Momofuku is seeking a Growth Marketing Executive in Singapore to drive paid acquisition and overall growth strategies. You will work directly with clients to translate business objectives into measurable marketing initiatives across search and other digital channels.

You will manage Google Ads campaigns, analyze performance, and optimize funnels from awareness to conversion. Collaboration with internal teams on content, creatives, and landing pages is essential to improve traffic quality