Senior Marketing Executive

HOUSE OF 28; Singapore; Sur place; SGD 60 000 - 90 000; Plein temps

Résumé du poste

HOUSE OF 28 is seeking a dynamic Marketing professional to lead integrated campaigns across multiple brands in Singapore. You will manage TikTok and other social channels, shape content strategies, and coordinate live commerce activities to drive engagement and growth.

The role requires hands-on social media leadership, strong copywriting and data-driven mindset. You will collaborate with ecommerce, retail and external partners to deliver impactful activations and maintain brand consistency

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Minimum 3 years of marketing experience, preferably in social media and integrated campaigns.
• Hands-on TikTok management experience is required.
• Experience with EDM campaigns and WATI messaging is a plus.
• Experience in TikTok Live or live commerce coordination is advantageous.
• Strong creative writing, copywriting and communication skills.
• Good project management and ability to handle multiple priorities.
• Analytical and commercially minded with ability to interpret campaign results.
• Ability to collaborate across teams and with external stakeholders.
• Experience in beauty, FMCG or consumer-facing industries is a plus.

Responsabilités

• Develop and execute integrated marketing plans across multiple brands.
• Manage social media channels, including TikTok, and oversee content planning.
• Develop content strategies and creative direction for social media and other channels.
• Coordinate TikTok and live commerce activities including scheduling and logistics.
• Monitor campaign performance and prepare reports with improvements based on data.
• Manage marketing budgets and track expenses.
• Plan and execute brand events and activations aligned with campaigns.
• Identify influencer collaborations and external partnerships to boost visibility.
• Coordinate with agencies, vendors and partners to ensure delivery.
• Collaborate with e-commerce, merchandizing and retail teams to align marketing with priorities.
• Conduct market and competitor research to identify trends and opportunities.
• Support brand positioning with consistent messaging and visuals.
• Present plans and performance insights to management for timely execution.
• Adhoc duties as assigned.

Connaissances

Creative writing

Copywriting

Analytical thinking

Project management

Interpersonal skills

Collaboration

Formation

Bachelor's degree in Marketing/Business/Communications

Description du poste

Key Responsibilities:

• Develop and execute integrated marketing plans and campaigns across multiple brands to support brand awareness, customer engagement and business objectives.
• Manage social media channels, including TikTok, and oversee content planning, publishing schedules and audience engagement.
• Develop content strategies and provide creative direction for social media, EDMs, WATI messaging and other owned communication channels.
• Coordinate TikTok and live commerce activities, including scheduling, logistics, promotional content and operational arrangements.
• Monitor marketing campaign and channel performance, prepare reports and recommend improvements based on data and audience insights.
• Manage marketing budgets and track expenditure to ensure effective use of resources.
• Plan and execute brand events, promotional activities and marketing activations in line with campaign objectives.
• Identify and coordinate influencer collaborations, brand partnerships and external activations to enhance brand visibility and audience reach.
• Manage relationships with external agencies, vendors, influencers and business partners to ensure effective campaign delivery.
• Work closely with e-commerce, merchandizing and retail teams to align marketing initiatives with business priorities and promotional activities.
• Conduct market and competitor research to identify trends, customer insights and opportunities for brand growth.
• Support brand positioning and ensure consistent brand messaging and visual identity across marketing materials and communication channels.
• Present marketing plans, campaign updates and performance insights to management, ensuring timely execution of key initiatives.
• Adhoc duties as assigned.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• Minimum 3 years of relevant marketing experience, preferably in social media management, content marketing and integrated campaign planning.
• Hands-on experience managing social media platforms, particularly TikTok, is required.
• Experience with EDM campaigns and messaging platforms such as WATI will be an advantage.
• Experience in TikTok Live or live commerce coordination, influencer marketing or brand partnerships will be an advantage.
• Strong creative writing, copywriting, communication and interpersonal skills.
• Good project management and organizational skills, with the ability to manage multiple priorities independently.
• Analytical and commercially minded, with the ability to interpret campaign results and prepare performance reports.
• Able to work collaboratively across teams and communicate effectively with management and external stakeholders.
• Experience in the beauty, FMCG or consumer-facing industries will be an advantage.