Head of Luxury Communications & Insights

Publicis Groupe Singapore; Singapore; On-site; SGD 180,000 - 270,000; Full time

Job summary

Publicis Groupe Singapore is seeking a seasoned Head of Communications & Insights to lead luxury audience planning, insights and measurement across APAC. You will shape strategy, foster cross‑functional collaboration, and translate data into clear communications direction for premium brands.

Own audience discovery, develop segmentation, and mentor regional teams while partnering with strategy, activation, and client leadership to deliver impact.

Qualifications

• 10+ years in communications planning, insights, media strategy, or analytics across APAC.
• Strong understanding of media ecosystems, audience behaviour, and measurement.
• Affinity for luxury, fashion, culture.
• Ability to turn data into insights and recommendations.
• Experience leading audience research and segmentation.
• Strong quantitative and analytical capabilities.
• Proven ability to build trusted client relationships.
• Excellent storytelling, presentation, and communication skills.
• Leadership of regional/multi-market teams.

Responsibilities

• Lead luxury audience-first planning across APAC brands.
• Develop best practices to uncover audience and cultural insights.
• Oversee planning frameworks across regional and local teams.
• Translate intelligence into actionable recommendations.
• Develop audience segmentation and journey mapping.
• Lead research, analytics and measurement initiatives.
• Provide guidance on media effectiveness and attribution.
• Collaborate with strategy, activation, analytics and client leadership.
• Identify emerging luxury consumer trends.
• Build strong client relationships and ensure alignment.
• Mentor communications planning and insights talent.

Skills

Audience strategy

Media planning

Data analytics

Leadership

Client management

Insights generation

Stakeholder management

Storytelling

Presentation skills

Luxury market knowledge

Job description

Publicis Groupe Singapore is seeking a seasoned Head of Communications & Insights to lead luxury audience planning, insights and measurement across APAC. You will shape strategy, foster cross‑functional collaboration, and translate data into clear communications direction for premium brands.

Own audience discovery, develop segmentation, and mentor regional teams while partnering with strategy, activation, and client leadership to deliver impact.