Head of Communications & Insights

Publicis Groupe ANZ; Singapore; Hybrid; SGD 200,000 - 320,000; Full time

Job summary

Publicis Groupe ANZ is seeking a senior leader to head Communications & Insights for luxury brands in APAC. You will drive audience-first planning, translate market intelligence into actionable insights, and elevate regional best practices in media and communications strategy.

You will guide cross-functional teams across strategy, activation and analytics, mentoring talent and partnering with senior clients to deliver insight-driven narratives and impactful campaigns across markets.

Qualifications

• 10+ years of experience in communications planning, consumer insights, media strategy, research, analytics or related disciplines, ideally with experience across multiple APAC markets.
• Strong understanding of communications planning, media ecosystems, audience behaviour and measurement methodologies.
• A genuine affinity for luxury, fashion and culture, with curiosity about the forces shaping consumer tastes, behaviours and aspirations.
• Proven ability to turn complex data, research and information into simple, compelling insights and actionable communications recommendations.
• Experience leading audience research, segmentation and insight-generation initiatives.
• Strong quantitative and analytical capabilities, combined with the ability to see the story and implications behind the data.
• Proven ability to build trusted relationships with senior clients and navigate complex stakeholder environments.
• Excellent storytelling, presentation and communication skills.
• Strong client leadership and organisational discipline, with an ability to create alignment and momentum across multiple teams and markets.
• Experience leading and developing high-performing teams within a regional or multi-market environment.

Responsibilities

• Lead audience-first communications planning across a portfolio of luxury and premium brands, connecting audience understanding with media behaviour and investment decisions.
• Advance how we understand luxury audiences across APAC, establishing best practices and approaches that help markets uncover meaningful audience, cultural and behavioural insights.
• Oversee communications planning frameworks and practices, raising the standard and consistency of planning across regional and local teams.
• Translate consumer, category, cultural and market intelligence into clear insights and actionable recommendations.
• Develop audience segmentation, journey mapping and behavioural understanding to inform communications and media investment.
• Lead research, analytics and measurement initiatives to understand communications effectiveness and identify opportunities for improvement.
• Provide strategic guidance on media effectiveness, measurement frameworks, attribution and performance evaluation.
• Partner closely with the Head of Strategy & Partnerships, activation, analytics and client leadership teams to connect audience and communications understanding with broader brand and media strategy.
• Identify emerging consumer behaviours, cultural shifts and developments in luxury, fashion and media that are relevant to our clients.
• Build strong relationships with clients, investing in understanding their people, brands and businesses to become a trusted partner beyond individual briefs and projects.
• Set a high standard for client management across the team, ensuring strong preparation, clear communication, alignment and follow-through across key client interactions.
• Lead the development of insight-driven narratives, senior client presentations and thought leadership.
• Develop and mentor communications planning and insights talent across the region, fostering a culture of curiosity, analytical rigour, collaboration and continuous improvement.

Skills

Audience insights

Media strategy

Communications planning

Analytics

Client leadership

Stakeholder management

Team leadership

Storytelling

Presentations

APAC markets

Education

Bachelor's degree in related field

Job description

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

The Head of Communications & Insights is responsible for leading communications planning, audience strategy, consumer insights and measurement across a portfolio of luxury and premium brands in APAC.

The role brings together a deep understanding of audiences, culture and media to help brands make better communications and investment decisions. With a genuine affinity for luxury, fashion and culture, the Head of Communications & Insights will ensure our thinking reflects not only how consumers behave, but what they value, desire and engage with.

As the senior lead for communications and insights, the role will drive planning excellence across APAC and establish best practices for luxury audience discovery across markets, building a richer and more consistent understanding of luxury audiences while recognising the cultural and behavioural nuances that make each market different.

Working closely with the Head of Strategy & Partnerships, client leadership, regional and local teams, the role will turn data, research and market intelligence into actionable insights and clear communications direction.

Key Responsibilities

• Lead audience-first communications planning across a portfolio of luxury and premium brands, connecting audience understanding with media behaviour and investment decisions.
• Advance how we understand luxury audiences across APAC, establishing best practices and approaches that help markets uncover meaningful audience, cultural and behavioural insights and translate them into stronger communications planning.
• Oversee communications planning frameworks and practices, raising the standard and consistency of planning across regional and local teams.
• Translate consumer, category, cultural and market intelligence into clear insights and actionable recommendations.
• Develop audience segmentation, journey mapping and behavioural understanding to inform communications and media investment.
• Lead research, analytics and measurement initiatives to understand communications effectiveness and identify opportunities for improvement.
• Provide strategic guidance on media effectiveness, measurement frameworks, attribution and performance evaluation.
• Partner closely with the Head of Strategy & Partnerships, activation, analytics and client leadership teams to connect audience and communications understanding with broader brand and media strategy.
• Identify emerging consumer behaviours, cultural shifts and developments in luxury, fashion and media that are relevant to our clients.
• Build strong relationships with clients, investing in understanding their people, brands and businesses to become a trusted partner beyond individual briefs and projects.
• Set a high standard for client management across the team, ensuring strong preparation, clear communication, alignment and follow-through across key client interactions.
• Lead the development of insight-driven narratives, senior client presentations and thought leadership.
• Develop and mentor communications planning and insights talent across the region, fostering a culture of curiosity, analytical rigour, collaboration and continuous improvement.

Qualifications

• 10+ years of experience in communications planning, consumer insights, media strategy, research, analytics or related disciplines, ideally with experience across multiple APAC markets.
• Strong understanding of communications planning, media ecosystems, audience behaviour and measurement methodologies.
• A genuine affinity for luxury, fashion and culture, with curiosity about the forces shaping consumer tastes, behaviours and aspirations.
• Proven ability to turn complex data, research and information into simple, compelling insights and actionable communications recommendations.
• Experience leading audience research, segmentation and insight-generation initiatives.
• Strong quantitative and analytical capabilities, combined with the ability to see the story and implications behind the data.
• Proven ability to build trusted relationships with senior clients and navigate complex stakeholder environments.
• Excellent storytelling, presentation and communication skills.
• Strong client leadership and organisational discipline, with an ability to create alignment and momentum across multiple teams and markets.
• Experience leading and developing high-performing teams within a regional or multi-market environment.