APAC Luxury Communications & Insights Lead

Publicis Groupe ANZ

Singapore

Hybrid

SGD 200,000 - 320,000

Full time

7 days ago

Be an early applicant

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Publicis Groupe ANZ is seeking a senior leader to head Communications & Insights for luxury brands in APAC. You will drive audience-first planning, translate market intelligence into actionable insights, and elevate regional best practices in media and communications strategy.

You will guide cross-functional teams across strategy, activation and analytics, mentoring talent and partnering with senior clients to deliver insight-driven narratives and impactful campaigns across markets.

Qualifications

10+ years of experience in communications planning, consumer insights, media strategy, research, analytics or related disciplines, ideally with experience across multiple APAC markets.
Strong understanding of communications planning, media ecosystems, audience behaviour and measurement methodologies.
A genuine affinity for luxury, fashion and culture, with curiosity about the forces shaping consumer tastes, behaviours and aspirations.
Proven ability to turn complex data, research and information into simple, compelling insights and actionable communications recommendations.
Experience leading audience research, segmentation and insight-generation initiatives.
Strong quantitative and analytical capabilities, combined with the ability to see the story and implications behind the data.
Proven ability to build trusted relationships with senior clients and navigate complex stakeholder environments.
Excellent storytelling, presentation and communication skills.
Strong client leadership and organisational discipline, with an ability to create alignment and momentum across multiple teams and markets.
Experience leading and developing high-performing teams within a regional or multi-market environment.

Responsibilities

Lead audience-first communications planning across a portfolio of luxury and premium brands, connecting audience understanding with media behaviour and investment decisions.
Advance how we understand luxury audiences across APAC, establishing best practices and approaches that help markets uncover meaningful audience, cultural and behavioural insights.
Oversee communications planning frameworks and practices, raising the standard and consistency of planning across regional and local teams.
Translate consumer, category, cultural and market intelligence into clear insights and actionable recommendations.
Develop audience segmentation, journey mapping and behavioural understanding to inform communications and media investment.
Lead research, analytics and measurement initiatives to understand communications effectiveness and identify opportunities for improvement.
Provide strategic guidance on media effectiveness, measurement frameworks, attribution and performance evaluation.
Partner closely with the Head of Strategy & Partnerships, activation, analytics and client leadership teams to connect audience and communications understanding with broader brand and media strategy.
Identify emerging consumer behaviours, cultural shifts and developments in luxury, fashion and media that are relevant to our clients.
Build strong relationships with clients, investing in understanding their people, brands and businesses to become a trusted partner beyond individual briefs and projects.
Set a high standard for client management across the team, ensuring strong preparation, clear communication, alignment and follow-through across key client interactions.
Lead the development of insight-driven narratives, senior client presentations and thought leadership.
Develop and mentor communications planning and insights talent across the region, fostering a culture of curiosity, analytical rigour, collaboration and continuous improvement.