APAC Luxury Strategy & Partnerships Lead

Publicis Groupe; Singapore; Hybrid; SGD 220,000 - 320,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a Head of Strategy & Partnerships to steer brand planning and media strategy for luxury and premium brands across APAC. You will lead senior client dialogue, shape strategic direction, and foster influential partnerships to grow client desirability.

As the regional custodian of the planning process, you will drive standardization of frameworks, harness data, and mentor talent, delivering integrated, creatively ambitious media solutions across markets.

Qualifications

• 10+ years in media strategy or brand planning across APAC markets.
• Strong grasp of consumer behavior and luxury branding.
• Proven ability to translate complex challenges into clear media strategies.
• Experience advising senior clients and executive-level stakeholders.
• Strategic thinker with excellent storytelling and presentation skills.
• Ability to lead across regional and local teams in a matrix setup.
• Curiosity for culture, fashion, and luxury trends.
• Track record of developing strategic talent.

Responsibilities

• Lead brand planning and media strategy for luxury brands across APAC.
• Advise clients with informed views on consumers, culture, and media.
• Lead strategic capability across APAC and uphold planning standards.
• Champion use of data, technology and strategic tools.
• Partner with Insights to keep intelligence at the heart of strategy.
• Identify cultural shifts and opportunities in luxury sectors.
• Develop strategic partnerships with media owners and cultural partners.
• Align regional strategy with local market nuance.
• Collaborate with leadership, planning, activation, analytics teams to turn strategy into media solutions.
• Lead client workshops, annual planning and senior presentations.
• Champion thought leadership and evolution of strategic product.
• Mentor strategic talent across the region.

Skills

Media strategy

Brand planning

APAC markets

Stakeholder management

Leadership

Presentation skills

Culture awareness

Luxury branding

Job description

Publicis Groupe in Singapore is seeking a Head of Strategy & Partnerships to steer brand planning and media strategy for luxury and premium brands across APAC. You will lead senior client dialogue, shape strategic direction, and foster influential partnerships to grow client desirability.

As the regional custodian of the planning process, you will drive standardization of frameworks, harness data, and mentor talent, delivering integrated, creatively ambitious media solutions across markets.