Head of International Commercialization

FANTASTIC FUSION; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Fantastic Fusion in Singapore is seeking a senior liaison for cross-regional brand client engagement, coordinating with local teams and negotiating multi-regional cooperation terms for Chinese brands expanding overseas.

The role serves as the key link with the domestic commercialization system, driving CPS and performance-based advertising sales and expanding new brand partnerships across regions.

Qualifications

• Bachelor's degree or above is required.
• English proficiency as the working language for client communication.
• Proven sales experience in CPS and performance-based advertising.
• Stable portfolio of branded client resources.

Responsibilities

• Develop regional commercialization strategies across regions.
• Drive core CPS and performance-based advertising sales; target regional brands.
• Expand brand partnerships by leveraging existing brand client resources.
• Centrally negotiate multi-regional terms with brand clients and coordinate resource deployment.

Skills

English proficiency

Sales experience CPS

Performance-based advertising

Client communication

Education

Bachelor's degree

Job description

Reporting to: Head of International Business

Position Overview

This role is primarily responsible for cross-regional/cross-country brand client engagement, centrally negotiating multi-regional cooperation terms for Chinese brands expanding overseas and top Southeast Asian brands. The role serves as the key liaison with the domestic commercialization system, simultaneously leveraging existing brand client resources, and coordinating with local teams in a division of labor for client engagement at different tiers.

Core Responsibilities

• Regional Commercialization Strategy Development: Oversee regional brand advertising sales, formulating and executing regional commercialization strategies.
• Client Sales and Business Development: Drive core sales of CPS and performance-based advertising; target clients include regional brands and Chinese brands going global; accountable for revenue targets.
• Brand Client Resource Integration: Expand new brand partnerships by building on existing brand client resources.
• Cross-Regional Business Negotiation: Centrally negotiate multi-regional cooperation terms with brand clients and coordinate the implementation of resources across regions.
• Commercialization System Building: Establish a comprehensive regional commercialization system and continuously optimize commercialization operational processes.

Requirements

Mandatory Qualifications:

• Bachelor's degree or above.
• English proficient as a working language, with the ability to communicate seamlessly with clients.
• Proven sales experience in CPS and performance-based advertising.
• A stable portfolio of branded client resources.