CDG Advertising - Business Operations Manager

Tencent; Singapore; On-site; SGD 130,000 - 180,000; Full time

Job summary

Tencent is expanding its overseas performance advertising business across APAC. We are seeking a Senior Growth/Commercial Lead to own demand-side advertiser growth and supply-side monetization, driving revenue scale and platform efficiency.

You will collaborate with product, Eng, and sales teams across multiple time zones, translate data into actionable insights, and build scalable commercialization solutions for diverse markets.

Qualifications

• 5+ years in performance advertising, ad tech or growth operations.
• Strong analytical and data-driven mindset.
• Able to communicate bilingually (English/Mandarin).
• Experience with DSP/SSP, ad networks or mobile performance advertising is preferred.

Responsibilities

• Define and execute APAC commercialization growth strategies.
• Drive advertiser and publisher monetization through scalable solutions.
• Collaborate with product and engineering to enhance platform capabilities.
• Partner with Sales to acquire customers and grow revenue.
• Support deal design and qualification to accelerate regional expansion.
• Own client success metrics and value creation for Tencent’s partners.

Skills

Performance advertising

Ad tech

Growth operations

Data-driven mindset

Cross-functional collaboration

Tools

DSP/SSP platforms

Job description

Tencent is an Internet-based platform company founded in Shenzhen, China, in 1998. We use technology to enrich the lives of Internet users and assist the digital upgrade of enterprises. Our mission is "Value for Users, Tech for Good". We embrace a culture of teamwork & creativity and are driven by our values - Integrity, Proactivity, Collaboration and Creativity.

We are rapidly expanding our international operations and are looking for top talent to propel us forward. Combining the results-oriented nature of a start-up with the resources of a profitable and leading Internet company, Tencent offers a unique opportunity for aspiring individuals to thrive.

Core Objective:

Drive commercialization growth for Tencent’s overseas performance advertising business across APAC markets. Own both demand-side advertiser growth and supply-side publisher monetization, accelerating revenue scale, improving ecosystem efficiency, and building scalable commercialization solutions across the region.

Key Responsibilities:

• Define and Execute Commercial Growth Strategy: Identify key opportunities across APAC markets and develop scalable commercialization strategies.
• Drive growth across both advertiser spend (demand-side) and inventory monetization (supply-side), delivering measurable improvements in revenue, scale, and platform efficiency.
• Build Scalable Industry Solutions: Translate advertiser and publisher insights into actionable product and operational improvements.
• Partner with Product and Engineering teams to enhance platform capabilities, improve system efficiency, and develop scalable, competitive industry solutions and best practices that can be replicated across markets and verticals.
• Drive Customer Acquisition with Sales Teams: Partner closely with Sales to execute growth strategies for both advertisers and publishers.
• Support opportunity qualification, solution design, and deal execution to improve conversion efficiency and accelerate regional business expansion.
• Own Client Success and Monetization Outcomes: Manage end-to-end success for advertisers and publishers across APAC.
• Drive performance improvement through product adoption, optimization strategies, and operational support, ensuring long-term business success and value creation for both clients and the platform.

Who We Look For:

• 5+ years of experience in performance advertising, ad tech, commercialization, client solutions, or growth operations. Experience with ad platforms, DSP/SSP, ad networks, or mobile performance advertising is strongly preferred.
• Strong understanding of the digital advertising ecosystem, including demand-side advertising (campaign performance, ROI optimization) and supply-side monetization (inventory yield, fill rate, eCPM).
• Familiar with performance-driven advertising models and optimization frameworks.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Ability to translate data into actionable business insights.
• Strong cross-functional collaboration, communication, and execution skills.
• High ownership and ability to operate independently in a fast-paced environment.
• Ability to communicate bilingually (English / Mandarin) to deal with stakeholders from HQ and international teams
• Comfortable working across multiple time zones and managing regional travel as needed.
• Strong adaptability to ambiguity and changing priorities.
• Entrepreneurial mindset with strong bias for action, impact, and scalability.