Brand Communications Leader, SEAA & Culture

CHANEL; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

CHANEL in Singapore invites a senior communications leader to shape the SEAA Brand Communications strategy, aligning global priorities with regional markets, culture and business needs.

The Head of Brand Communications will drive narrative development, audience engagement and capability building across Brand Transmission, Arts & Culture and Women of Influence, within a fast-paced luxury environment.

Qualifications

• 12 to 15+ years of progressive experience in brand communications, corporate communications, cultural strategy, reputation management, luxury communications, public relations or related fields.
• Proven ability to shape brand narratives, editorial frameworks and long-term communications roadmaps across multiple markets.
• Deep understanding of brand desirability, cultural relevance, community building and influence ecosystems, preferably within luxury, fashion, beauty, arts or culture-led sectors.
• Strong strategic planning capability, with the ability to translate insights, market intelligence and cultural shifts into actionable communications priorities.
• Experience developing frameworks, playbooks, governance models, toolkits or capability-building programs for regional or multi-market teams.
• Strong cultural intelligence and sensitivity to the diversity of SEAA markets, including differences in markets’ maturity, audience behaviour, influence dynamics and stakeholder ecosystems.
• Excellent stakeholder management and influencing skills, with the ability to partner effectively with Global, regional divisions, market leaders, People & Organisation and external partners.
• Exceptional written, verbal and presentation skills in English; additional SEAA market language capability is an advantage.
• A collaborative, entrepreneurial and highly organized leadership style, with the ability to move between strategic vision and practical execution.

Responsibilities

• Define and lead the regional Brand Communications strategy and multi-year roadmap for SEAA, connecting divisional activities with One House brand ambitions.
• Develop the narrative architecture, messaging frameworks and editorial priorities required to express CHANEL’s singularity beyond product launches and campaigns.
• Shape coherent regional priorities around Brand Transmission, Women of Influence, Arts & Culture, leadership moments and other One House brand-building platforms.
• Own the regional Brand Transmission strategy, framework and standards, ensuring consistent understanding and expression of CHANEL’s values across markets.
• Partner with People & Organisation and market teams to strengthen employee brand advocacy, brand intuition and internal pride.
• Create tools, content and engagement platforms that enable employees and partners to become stronger ambassadors of the House.
• Connect internal culture-building with external brand storytelling so that every audience touchpoint reflects a coherent and compelling brand experience.
• Build regional Arts & Culture strategy and framework, including partnership principles, activation guardrails and strategic territories for SEAA.
• Build cultural intelligence capability that tracks emerging cultural shifts, anticipates future influence networks and translates insights into brand strategy.
• Support markets in identifying cultural opportunities and creative communities that have regional relevance.
• Position CHANEL as an active participant in shaping culture across SEAA.
• Map regional communities of influence across female leadership, creative communities, cultural institutions, entrepreneurs, academics, filmmakers, artists and thought leaders.
• Define priority audience segments for the future while enabling markets to identify and cultivate the right local individuals and partners.
• Create scalable community-building frameworks for platforms such as Women of Influence, Arts & Culture partnerships and soft-power conversations.
• Amplify successful market initiatives regionally and connect local communities to broader SEAA and global opportunities.
• Build the regional playbooks, toolkits, benchmarks and best practices that markets can adapt locally.
• Establish communities of practice, workshops and learning modules that raise market capability in Brand Transmission, cultural intelligence, influence, Arts & Culture and narrative development.
• Develop capability development pathways that strengthen the long-term Communications & Culture talent pipeline across markets and region.
• Represent SEAA as a distinct region in global communications and brand forums, ensuring Southeast Asian and Australian market nuances inform global decisions.
• Translate global priorities such as women’s impact, cultural authority and Freedom of Becoming into SEAA-relevant frameworks that markets can localize.
• Escalate regional opportunities and risks to Global where they have broader relevance.
• Strengthen the operating rhythm between Global, Region and Markets so that markets create relevance and the region creates leverage.

Skills

Brand communications

Corporate communications

Cultural strategy

Luxury communications

Public relations

Stakeholder management

Leadership

English writing/presentation

Job description

CHANEL in Singapore invites a senior communications leader to shape the SEAA Brand Communications strategy, aligning global priorities with regional markets, culture and business needs.

The Head of Brand Communications will drive narrative development, audience engagement and capability building across Brand Transmission, Arts & Culture and Women of Influence, within a fast-paced luxury environment.