Head of Admissions & Marketing

Windsor Consulting Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Windsor Consulting Pte Ltd in Singapore is recruiting a Head of Admissions & Marketing for a long-established K12 international school. The role offers autonomy to shape the brand, enrolment, and marketing strategy with direct access to a progressive board.

Reporting to the executive board, you will own the full family journey from enquiry to enrolment, manage campaigns, and optimise conversions while partnering with school leadership.

Qualifications

• Commercially astute leader with a genuine heart for the school and community.
• Strong track record in Singapore’s K12 international school sector.
• Comfortable shaping strategy and running day-to-day operations.
• Analytical and confident presenting to a board.

Responsibilities

• Own the school’s brand and full family journey from enquiry through enrolment and retention.
• Set and deliver an integrated marketing and admissions strategy spanning brand and digital campaigns, enquiry conversion, open houses, and the offer process.
• Track pipeline and conversion data to direct spend where it works.
• Partner with school leadership so families experience what was promised at enquiry.
• Represent the school at community and industry events across Singapore.

Skills

Admissions leadership

Marketing strategy

Brand management

Data analytics

Job description

A well-established K12 international school in Singapore is seeking a Head of Admissions & Marketing to lead its enrolment and marketing functions. This is a quality school at a sustainable price point that has grown steadily, and despite its long history it operates with the pace and informality of a much younger organisation. Given the size of the school, the role carries unusual control over brand, marketing, and admissions, with direct access to a very progressive board.

This will suit an admissions or marketing professional currently at Deputy level who is ready to lead a function in their own right. There is genuine autonomy here, the ability to see the effect of your decisions quickly, and scope for a strong incentive component alongside a competitive base salary.

Responsibilities

Reporting to the executive board, you will own the school’s brand and the full family journey, from first enquiry through to enrolment and retention. Working with a lean team and external agencies, you will set and deliver an integrated marketing and admissions strategy, spanning brand and digital campaigns, enquiry conversion, open houses, and the offer process. You will track pipeline and conversion data to direct spend where it works, partner with school leadership so families experience what was promised at enquiry, and represent the school at community and industry events across Singapore.

Requirements

This will suit a commercially astute leader with a genuine heart for the school and the community it serves. You would ideally bring a strong track record in Singapore’s K12 international school sector, and be as comfortable shaping strategy as you are running the day to day. You are agile and warm, analytical, and are confident presenting to a board.