Senior Marketing Manager - Education Enrolment Growth

RD AMERICAN SCHOOL PTE. LTD.; Singapore; Sur place; SGD 90 000 - 130 000; Plein temps

Résumé du poste

RD American School in Singapore is seeking a Senior Marketing Manager to lead the school’s marketing delivery, aligning campaigns with enrolment priorities and partnering with leadership and admissions to drive brand awareness and community engagement.

You will manage campaigns across digital, print, events and partnerships, track performance, and guide cross‑functional teams to deliver integrated activity that supports enquiry generation and family engagement across the region.

Qualifications

• Bachelor's or Master's degree in Marketing, Public Relations, or related field preferred.
• At least 7 years of experience in a similar role, with leadership experience.
• Proven track record of developing and implementing marketing strategies.
• Excellent written and verbal communication in English, with ability to lead cross‑functional teams.
• Experience with CRM and CMS systems is desirable.

Responsabilités

• Coordinate and deliver integrated marketing campaigns across digital, print, events and partner channels.
• Manage campaign timelines, briefs, creative assets, approvals, landing pages and calls to action.
• Collaborate with Admissions to align activity with enquiry generation and open houses.
• Track campaign performance and provide optimization recommendations.
• Oversee SEM/SEO and paid social campaigns with agencies and partners.
• Coordinate website and landing page updates via CMS.
• Plan and support marketing for open houses, events, webinars and community initiatives.
• Develop and update marketing materials including photography, video, banners and brochures.
• Prepare briefs and monitor external agency deliverables; manage media placements and sponsorships.
• Track spend, compile reports, and use results to improve future activity.

Connaissances

Leadership

Communication

Analytical skills

CRM experience

CMS experience

Strategic thinking

English proficiency

Formation

Bachelor's or Master's in Marketing/PR

Outils

CRM systems

CMS platforms

Description du poste

RD American School in Singapore is seeking a Senior Marketing Manager to lead the school’s marketing delivery, aligning campaigns with enrolment priorities and partnering with leadership and admissions to drive brand awareness and community engagement.

You will manage campaigns across digital, print, events and partnerships, track performance, and guide cross‑functional teams to deliver integrated activity that supports enquiry generation and family engagement across the region.