GTM Strategy & Analytics Manager — Industry Growth

TikTok; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok is seeking a GTM Strategy & Analytics Manager to lead market insight, analytics, and strategic planning across regional programs. You will partner with Sales, Product, Marketing and Solutions teams to deliver data-driven recommendations and scalable frameworks that drive revenue growth and operational excellence in a fast-growing digital advertising environment.

You will build dashboards, perform deep-dive analyses, and translate complex data into compelling narratives for leadership

Qualifications

• 3+ years in client services, account management, or campaign management in digital performance marketing.
• Solid understanding of digital media KPIs and how to optimize them across awareness, consideration and performance.
• Experience managing complex campaign portfolios across multi-market environments.
• Proficiency with campaign analytics and reporting tools to extract insights from platform data.
• Detail oriented, analytical and a creative problem solver.
• Strong communication skills in English with teamwork and influencing ability.
• Self-driven, resilient and curious with good judgment on complex matters.

Responsibilities

• Strategic Analysis & Market Intelligence: conduct market research and competitive analysis to identify growth opportunities and trends.
• Support GTM strategies, regional playbooks, and frameworks for verticals and product initiatives.
• Analyze client portfolio composition, revenue mix, and account health to inform prioritization.
• Build business cases and ROI models for new programs, launches, or expansion opportunities.
• Monitor competitor activity and platform developments for leadership recommendations.
• Data Analytics & BI: design dashboards to track regional performance and program health.
• Perform deep-dive analysis on campaign performance and client behavior to reveal insights.
• Clean, manipulate, and analyze large datasets using SQL, Python, Excel, or BI tools.
• Translate data findings into narratives and visuals for leadership reviews.
• Program Management & Operations: support regional initiatives and product adoption campaigns.
• Track KPIs, milestones, and dependencies; suggest course corrections.
• Create project trackers and standardized reporting to improve efficiency.
• Conduct post-mortems to document learnings and scale best practices.
• Collaboration: align with Sales, Client Solutions, Product and Marketing on priorities.
• Stakeholder Enablement & Communication: prepare strategic presentations and executive summaries.
• Support enablement materials and training content for regional teams.
• Synthesize field feedback into actionable product/process improvements.

Skills

Market research

Data analytics

SQL

Python

Excel

Dashboards

Tableau/Power BI

Stakeholder management

Campaign analytics

Data storytelling

Tools

Thinkcell

Tableau

Power BI

SQL

Python

Job description

TikTok is seeking a GTM Strategy & Analytics Manager to lead market insight, analytics, and strategic planning across regional programs. You will partner with Sales, Product, Marketing and Solutions teams to deliver data-driven recommendations and scalable frameworks that drive revenue growth and operational excellence in a fast-growing digital advertising environment.

You will build dashboards, perform deep-dive analyses, and translate complex data into compelling narratives for leadership