Global Product Leader: Web Ads & E‑Commerce Growth

TikTok Pte. Ltd.

Singapore

On-site

SGD 210,000 - 320,000

Full time

14 days+

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Job summary

TikTok Pte. Ltd. is seeking a Product Leader to define and drive the vision, strategy, and execution of Web Ads and Open-Loop E-Commerce advertising solutions for travel, entertainment, and web advertisers.

You will own business outcomes such as revenue growth, advertiser satisfaction, retention, and platform adoption, while leading a global cross-functional team and ensuring responsible use of advertising signals.

Qualifications

Bachelor's degree in CS/Engineering/Math/Stats or related field.
5+ years of product management experience leading advertising tech products.
Deep expertise in the digital advertising ecosystem including delivery, targeting, attribution, optimization, and measurement.
Experience leading global cross-functional initiatives with engineering, data science, sales, and ops.
Fluency in English and Mandarin. Proficiency for global communications.

Responsibilities

Define and lead long-term product vision, strategy, and roadmap for Web Ads and Open-Loop E-Commerce ads.
Own outcomes including revenue growth, advertiser satisfaction, retention, and platform adoption.
Build, mentor, and inspire PM teams with a culture of innovation and accountability.
Partner with executives and cross-functional stakeholders to align investments with objectives.
Drive ML-powered ad products to improve ROAS and advertiser performance.
Lead cross-functional teams from concept through launch and optimization.
Identify market opportunities and translate insights into product strategy.
Champion advertiser-centric innovation with targeting, attribution, and measurement capabilities.
Ensure products comply with privacy regulations and industry standards.
Foster partnerships across platform teams to unlock new capabilities.