Global Accounts Strategy Lead

TikTok; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

TikTok is seeking a strategic, data-driven leader for Global Accounts to establish and drive partnerships with top advertisers and brands in APAC and METAP. You will develop frameworks, analyze opportunities, and design measurable solutions to grow revenue and client success across Beauty, FMCG and Tech.

The role requires consultative selling, excellent communication, and collaboration with sales teams and cross-functional partners to deliver holistic, scalable programs and insights.

Qualifications

• 10+ years in account management/client solutions/business development roles in digital marketing, product, consulting, communications, or internet technology.
• Expert understanding of the media landscape, brand building, marketing and commerce for large global brands operating in the region.
• Strategic thinker with a proven track record of designing and executing initiatives from the ground-up that drive business performance and organizational impact.
• Ability to gather, analyze and present data to identify actionable insights around the state of the business and build actionable next steps to improve performance.
• Solid knowledge of tracking, attribution, and measurement logic; experience using major tools like GA4, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge.
• Excellent communicator and presenter, with good interpersonal skills.

Responsibilities

• Support the most mature Global Accounts advertisers across Beauty, FMCG and Tech in APAC and METAP.
• Identify, analyze and address the biggest opportunities for advertisers and brands that line up with their immediate and long-term business and marketing objectives.
• Design strategic and actionable frameworks and solutions through close collaboration with internal (sales teams and XFN) and external stakeholders (across global and regional teams).
• Design structured experimentation opportunities for advertisers to test new marketing/media approaches and new business models that unlock growth.
• Execute initiatives/programs at scale throughout the year via alignment/influence with internal (sales teams and XFN) stakeholders and external clients (across global and regional teams).
• Ensure these drive Global Accounts revenue priorities, opportunity-mapping insights from product adoption, individual markets, clients/categories/brands and more alongside Global Account Directors.
• Contribute to the strategic direction of the Global Accounts team; leveraging account and market-level insights to inform the short- and long-term strategy.
• This is a client-facing role that requires consultative selling, relationship building and influencing via data and insights with clients across levels of seniority.

Skills

Account management

Client solutions

Business development

Digital marketing

Data analysis

GA4

MMPs

Pixel implementation

Brand Lift Studies

Tools

GA4

MMPs

Pixel implementation

Brand Lift Studies

Job description

TikTok is seeking a strategic, data-driven leader for Global Accounts to establish and drive partnerships with top advertisers and brands in APAC and METAP. You will develop frameworks, analyze opportunities, and design measurable solutions to grow revenue and client success across Beauty, FMCG and Tech.

The role requires consultative selling, excellent communication, and collaboration with sales teams and cross-functional partners to deliver holistic, scalable programs and insights.