Product Marketing Manager, Travel Ad Performance

TikTok; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok is seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions in Travel and Entertainment. You will translate product capabilities into clear, outcome-driven narratives that resonate with advertisers and enable sales teams across regions.

You will partner with Sales, Product, and regional GTM teams to design Travel-focused campaigns, drive bookings and revenue, and onboard advertisers into scalable campaigns.

Qualifications

• 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
• Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models.
• Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes.
• Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
• Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams.
• Fluency in English is required; Chinese proficiency is needed for communication with partners in Chinese-speaking markets.

Responsibilities

• Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value.
• Partner with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop outcomes.
• Develop positioning, messaging, and sales narratives linking platform capabilities to Travel-specific performance goals.
• Enable Sales teams through playbooks, training, and objection handling tailored to Travel and Entertainment advertisers.
• Translate advertiser feedback and market insights into recommendations for product prioritization and roadmap development.
• Lead advertiser onboarding and enablement programs for Travel brands to launch and scale campaigns.
• Track adoption, usage, and performance impact of Travel advertising solutions to inform GTM strategy.
• Develop regional initiatives and vertical programs to unlock incremental growth for Travel advertisers.

Skills

Product marketing

Travel & entertainment ads

Performance marketing

Cross-functional collaboration

English fluency

Chinese language

Job description

TikTok is seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions in Travel and Entertainment. You will translate product capabilities into clear, outcome-driven narratives that resonate with advertisers and enable sales teams across regions.

You will partner with Sales, Product, and regional GTM teams to design Travel-focused campaigns, drive bookings and revenue, and onboard advertisers into scalable campaigns.