Global Media Strategy & Planning Leader

TikTok; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok is seeking a Global Media Strategy & Planning Specialist to develop and execute cross-regional media strategies. You will work with Marketing, Brand, Content, Product, and Analytics to plan and optimize integrated campaigns across multiple markets, leveraging data and insights to drive measurable outcomes.

Responsibilities include designing region-specific media plans, managing a wide range of channels, and aligning campaigns with brand and product strategy while monitoring performance

Qualifications

• Bachelor's degree in any discipline.
• At least 3 years of relevant experience in media strategy, media planning, media buying, and/or cross-market media placements.
• Experience working across multiple markets/regions (planning or executing campaigns for more than one country/region).
• Familiarity with a range of media formats such as traditional (TV/radio), digital (social/streaming), livestreaming, and influencer marketing.
• Demonstrated ability to use data to evaluate campaign performance and make optimization recommendations (analytics platforms, BI tools, or media research tools).
• Strong project management skills, with the ability to manage multiple campaigns/projects concurrently.
• Ability to collaborate effectively with cross-functional and cross-cultural stakeholders.

Responsibilities

• Develop global media strategies by analyzing media ecosystems and consumer behavior differences across markets/regions, and design tailored media plans for each region.
• Manage a diverse range of media channels, including traditional, digital, livestreaming, and influencer marketing; build and maintain strategic partnerships with media vendors and platforms.
• Collaborate with Marketing, Brand, Content, Product, Analytics to ensure campaigns align with brand, content, and product strategy.
• Leverage performance data and third-party market data to generate insights, set KPIs, and monitor ongoing performance.
• Track emerging global media trends, identify opportunities, and drive media innovation initiatives.
• Ensure media placements comply with local laws, platform policies, and regulatory requirements; manage budget risks and improve spend efficiency.

Skills

Media strategy

Media planning

Media buying

Cross-market campaigns

Data-driven optimization

Project management

Cross-functional collaboration

Education

Bachelor's degree in any discipline

Degree in Marketing/Media/Communications/Business

Tools

Google Analytics

BI tools

Media measurement tools

Job description

TikTok is seeking a Global Media Strategy & Planning Specialist to develop and execute cross-regional media strategies. You will work with Marketing, Brand, Content, Product, and Analytics to plan and optimize integrated campaigns across multiple markets, leveraging data and insights to drive measurable outcomes.

Responsibilities include designing region-specific media plans, managing a wide range of channels, and aligning campaigns with brand and product strategy while monitoring performance