Ads Product Strategy & Growth Lead

TikTok; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

TikTok is seeking a seasoned Product Solutions & Operations professional to drive ad product growth and GTM plans for SEA Apps, Gaming, and regional Pangle. You will develop strategies, work with clients to understand objectives, and collaborate with product teams to optimize offerings.

Strong analytical skills and English fluency are required as you engage with overseas clients and cross-functional teams to deliver measurable impact and revenue growth.

Qualifications

• 5+ years of experience in game/app performance advertising.
• Hands-on experience in gaming/app media buying & campaign operations, as well as familiarity with mainstream overseas measurement and attribution platforms.
• Strong data sensitivity and logical thinking, with the ability to independently analyze business and product opportunities.
• Strong cross-functional collaboration and project management skills, with the ability to communicate effectively and demonstrate leadership when working with product, engineering, sales, and clients.
• Fluent in English, usable as a working language, and able to communicate smoothly with overseas clients and agencies.

Responsibilities

• Develop strategies for TikTok app/gaming advertising products, define business priorities, and formulate key operational strategies.
• Work closely with clients to understand the business models, campaign objectives, performance measurement approaches, and marketing pain points of key market clients, and provide corresponding product solutions.
• Conduct market research, product feedback analysis, and competitive media research, while collaborating with product teams to drive product optimization.
• Partner with sales, product, and XFN teams to advance product GTM and market education, in order to support revenue target achievement.
• Based on business and product goals, build scalable mechanisms for e-commerce advertising and operations methodology, metric system development, and business analysis and monitoring.

Skills

Game/app advertising

Campaign operations

Data-driven decision making

Cross-functional collaboration

English communication

Job description

TikTok is seeking a seasoned Product Solutions & Operations professional to drive ad product growth and GTM plans for SEA Apps, Gaming, and regional Pangle. You will develop strategies, work with clients to understand objectives, and collaborate with product teams to optimize offerings.

Strong analytical skills and English fluency are required as you engage with overseas clients and cross-functional teams to deliver measurable impact and revenue growth.