GTM Strategy & Analytics Lead, Industry Ops (Singapore)

TikTok; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

TikTok is seeking a GTM Strategy & Analytics Manager within the Industry Operations team in Singapore. The role focuses on market analysis, strategic frameworks, and regional programs to drive revenue growth and operational excellence.

You will collaborate with Sales, Product, and Marketing to translate data into actionable business insights. The ideal candidate has a strong analytical background, excel at storytelling with numbers, and can manage multiple workstreams in a fast-paced digital

Qualifications

• 3+ years in client services, account management, or campaign management in digital performance marketing.
• Solid understanding of digital media KPIs and how to optimize against them.
• Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
• Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards).
• Detail oriented, analytical and a creative problem solver.
• English must be used as a working language, with strong communication skills and good teamwork abilities.

Responsibilities

• Conduct market research and competitive analysis to identify growth opportunities and vertical insights.
• Design dashboards and reporting frameworks to track regional performance and program health.
• Support execution of regional initiatives and cross-functional programs; monitor KPIs and dependencies.
• Prepare strategic presentations and executive summaries for leadership and cross-functional audiences.

Skills

Analytical mindset

Stakeholder management

Strong communication

Attention to detail

Self-driven

Curiosity

Tools

Excel

Thinkcell

Tableau

Power BI

SQL

Python

Job description

TikTok is seeking a GTM Strategy & Analytics Manager within the Industry Operations team in Singapore. The role focuses on market analysis, strategic frameworks, and regional programs to drive revenue growth and operational excellence.

You will collaborate with Sales, Product, and Marketing to translate data into actionable business insights. The ideal candidate has a strong analytical background, excel at storytelling with numbers, and can manage multiple workstreams in a fast-paced digital