Growth Product Owner, Digital Acquisition & CRO

STANDARD CHARTERED BANK (SINGAPORE) LIMITED; Singapore; Hybrid; SGD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible working

Competitive salary & benefits

Wellbeing support (Unmind)

Learning culture

Inclusive culture

Job summary

Standard Chartered Bank (Singapore) Limited seeks a Senior Product Owner to lead web growth initiatives across public and digital properties in WRB markets, optimizing discoverability, engagement and conversion for web and mobile journeys.

You will drive organic growth, CRO and personalised experiences using Adobe Analytics, Target and AEP, with a data-driven approach to experimentation and rapid prototyping to improve NTB acquisition and digital sales outcomes.

Qualifications

• 7+ years in Digital Acquisition, Growth, CRO, Product Management or Digital Marketing with direct ownership of customer acquisition outcomes.
• Proven track record of increasing new-to-bank customer acquisition through digital channels.
• Demonstrated strong understanding of customer psychology, behavioural economics, digital acquisition funnels, experimentation, personalisation and conversion optimisation.

Responsibilities

• Grow qualified organic traffic and convert traffic into funded new-to-bank customers.
• Lead CRO, organic growth and web optimisation across web and mobile web.
• Own hypothesis generation, testing, and AI-assisted rapid prototyping for growth.

Skills

Digital Acquisition & Growth Strategy

Growth & Conversion Science

Adobe Analytics & Measurement

Experimentation & Personalisation

Customer Journey Optimisation

Digital Product Management and Agile •

UI/UX & Experience Design

Adobe Target, AEP & AEM

SEO and Organic Discovery

AI-enabled Prototyping & Optimisation

Martech & Analytics Implementation

Web-to-App Experience Design

Tools

Adobe Analytics

Adobe Target

Adobe Experience Platform (AEP)

Adobe Experience Manager (AEM)

Job description

Standard Chartered Bank (Singapore) Limited seeks a Senior Product Owner to lead web growth initiatives across public and digital properties in WRB markets, optimizing discoverability, engagement and conversion for web and mobile journeys.

You will drive organic growth, CRO and personalised experiences using Adobe Analytics, Target and AEP, with a data-driven approach to experimentation and rapid prototyping to improve NTB acquisition and digital sales outcomes.