Growth & CRO Lead: Digital Acquisition

Standard Chartered Bank; Singapore; Hybrid; SGD 140,000 - 200,000; Full time

Benefits offered by this job

Flexible working

Wellbeing support

Learning & development

Inclusive culture

Job summary

Standard Chartered is seeking a Senior Product Owner for Digital Acquisition, Growth, and CRO to own optimization of our web and mobile growth strategy across WRB markets. You will use Adobe Analytics, Target, and AEP to diagnose, hypothesise, prototype, and deploy personalisation at scale.

You will work in a hybrid model with a focus on increasing NTB acquisition, organic traffic, and digital sales contributions while maintaining governance and risk controls within a regulated banking

Qualifications

• 7+ years in Digital Acquisition, Growth, CRO, Product Management or Digital Marketing with direct ownership of customer acquisition outcomes.
• Proven track record of increasing new-to-bank customer acquisition through digital channels.
• Demonstrated strong understanding of customer psychology, behavioural economics, digital acquisition funnels, experimentation, personalisation and conversion optimisation.
• Expert-level fluency in Adobe Analytics, including segmentation, funnel analysis, attribution, customer journey analysis and conversion measurement.
• Strong hands-on experience with Adobe Target, Adobe Experience Platform (AEP) and Adobe Experience Manager (AEM) to deliver personalisation and experimentation at scale.
• Deep experience in experimentation, A/B testing and optimisation with a proven track record of measurable business impact.

Responsibilities

• Optimise end-to-end web growth and acquisition funnel for Standard Chartered's web and mobile properties across WRB markets.
• Lead Web Optimisation, CRO, and Organic Growth as a single connected discipline with analytics-driven diagnosis and hypothesis generation.
• Drive AI-assisted rapid prototyping and personalisation/retargeting to boost growth and conversion quarter over quarter.
• Ensure changes are traceable to Adobe Analytics findings or test results and executed with a clear backlog.

Skills

Digital Acquisition

Growth Strategy

CRO

Adobe Analytics

Experimentation

Personalisation

Journey Optimisation

Digital PM & Agile

UI/UX

Web & Mobile

Tools

Adobe Target

Adobe Experience Platform

Adobe Experience Manager

Adobe Analytics

Job description

Standard Chartered is seeking a Senior Product Owner for Digital Acquisition, Growth, and CRO to own optimization of our web and mobile growth strategy across WRB markets. You will use Adobe Analytics, Target, and AEP to diagnose, hypothesise, prototype, and deploy personalisation at scale.

You will work in a hybrid model with a focus on increasing NTB acquisition, organic traffic, and digital sales contributions while maintaining governance and risk controls within a regulated banking