Growth & Platform Management Specialist (Lianhe Zaobao)

SPH Media Limited; Singapore; Presencial; SGD 60.000 - 90.000; Jornada completa

Descripción de la vacante

SPH Media Limited in Singapore is seeking a strategist to manage daily digital operations and curate homepage content, ensuring timely, high-quality stories and effective distribution.

You will drive on-platform engagement through recommendations and newsletters while collaborating with product teams to pilot AI tools and optimize content packaging.

This role emphasizes cross-functional teamwork and data-informed decisions to grow audience time on site and direct traffic.

Responsabilidades

• Daily Digital Operations: Execute daily digital strategy by managing homepage curation (story queues and tickers) and performing quality control for all digital content.
• Content Distribution: Schedule and deploy targeted push notifications and manage the production of daily newsletters to drive direct traffic.
• On-Platform Engagement: Implement recirculation strategies, such as related article modules and personalized recommendations, to increase time-spent-on-site.
• Strategic Translation: Convert audience insights and data reports into actionable strategies for new content formats and distribution channels.
• Discoverability: Execute SEO best practices, keyword management, and explore emerging channels like Generative Engine Optimization (GEO) to convert search audiences into loyal users.
• Loyalty Programs: Work with cross-functional teams to support initiatives like Subscription team, ZB Club or ZB Rewards through optimized digital touchpoints.
• Product Liaison: Identify and champion new product features that address audience pain points, working with the Product Manager to test new functionalities.
• Emerging Tech: Pilot and integrate new AI tools into daily workflows to enhance the user experience and internal efficiency.
• Knowledge Sharing: Monitor industry trends and best practices to advise the newsroom on high-engagement content packaging.

Descripción del empleo

Daily Digital Operations & Curation

• Platform Management: Execute daily digital strategy by managing homepage curation (story queues and tickers) and performing quality control for all digital content.
• Content Distribution: Schedule and deploy targeted push notifications and manage the production of daily newsletters to drive direct traffic.
• On-Platform Engagement: Implement recirculation strategies, such as related article modules and personalized recommendations, to increase time-spent-on-site.

Content Strategy & Optimization

• Strategic Translation: Convert audience insights and data reports into actionable strategies for new content formats and distribution channels.
• Discoverability: Execute SEO best practices, keyword management, and explore emerging channels like Generative Engine Optimization (GEO) to convert search audiences into loyal users.
• Loyalty Programs: Work with cross-functional teams to support initiatives like Subscription team, ZB Club or ZB Rewards through optimized digital touchpoints.

Innovation & Product Collaboration

• Product Liaison: Identify and champion new product features that address audience pain points, working with the Product Manager to test new functionalities.
• Emerging Tech: Pilot and integrate new AI tools into daily workflows to enhance the user experience and internal efficiency.
• Knowledge Sharing: Monitor industry trends and best practices to advise the newsroom on high-engagement content packaging.