Marketing Manager - Conversion and Loyalty

Gebr. Heinemann SE & Co.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Gebr. Heinemann SE & Co. in Singapore seeks a Marketing Manager to drive conversion and loyalty across in-store and digital channels.

You will lead integrated campaigns, optimize user experiences, and boost footfall, engagement, and revenue. The role requires a degree in Business Marketing or Management with at least eight years in retail marketing, plus three years leading a team. Proficiency with CMS, website platforms, SAP, Power BI and Excel is essential.

Qualifications

• Degree in Business Marketing or Management required.
• Eight years of experience in retail marketing with a proven sales-conversion track record.
• Three years of experience managing a team.

Responsibilities

• Plan and execute integrated in-store and online marketing campaigns, including promotions, discounts, and events to drive footfall, engagement, and sales.
• Analyse sales data, customer behaviour, and campaign effectiveness using KPIs to identify conversion opportunities and revenue growth.
• Drive visual merchandising strategies with local operations to create engaging store environments that encourage impulse purchases.
• Develop and deliver the digital commerce strategy, including roadmap planning, sales growth initiatives, UX enhancement, and CRO.

Skills

Team leadership

Negotiation

Communication

Stakeholder management

Analytical thinking

Creativity

Education

Degree in Business Marketing or Management

Tools

SAP

Power BI

Microsoft Excel

Job description

Your job: opening the gates to the world

With 140 years of retail expertise and more than 10,000 dedicated employees around the world, we offer travelers extraordinary shopping experiences. Our extensive product range fulfills the wishes of global travelers everywhere – whether in airport duty-free shops, above the clouds or on a cruise. And yet, we realise that our continued success also depends on our people, who give their best each day in our shared effort to keep our customers inspired. Join our team and discover what we can achieve together.

Marketing Manager - Conversion and Loyalty

Your new job includes

• plan and executive integrated in-store and online marketing campaigns, including promotions, discounts, and events to drive footfall, engagement, and sales.


• analyse sales data, customer behavious, and campaign effectiveness using KPIs to identify opportunities for conversion and revenue growth.


• drive visual merchandising strategies in collaboration with local operations teams to create engaging store environments that encourage impulse purchases.


• develop and deliver the digital commerce strategy, including roadmap planning, sales growth initiatives, user experience enhancement, and conversion rate optimisation (CRO).


• identify and drive loyalty program opportunities, manage end-to-end budget tracking, and ensure ROI aligned with business objectives.

What you should bring along

• a Degree in Business Marketing or Management with a minimum of at least eight years of experience in retail marketing with a proven trace record of driving sales conversion.


• at least three years of experience managing a team with strong ability to lead and mentor a diverse team.


• has experience with content management systems, website platforms and general analytical tools such as SAP, Power BI and Microsoft Excel.


• strong negotiation, communication, influencing and stakeholder management skills with the proven ability to sustain long-term relationships.


• excellent financial acumen, analytical and problem solving skills, with the ability to manage multiple projects simulaneosly.


• a creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment.

What you can be excited about

• Active feedback culture


• Team events


• Extensive onboarding


• Corporate healthmanagement

Heinemann is an equal opportunity employer.