Growth Marketing Lead - GTM & Strategy

StarHub; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

StarHub in Singapore seeks a commercially-minded marketer to drive growth for the Consumer Business Group by developing integrated marketing strategies and go-to-market plans that strengthen brand and product positioning and drive customer acquisition.

You will translate business objectives into effective strategies, lead end-to-end GTM initiatives, and leverage campaign data to continuously improve performance, working with Product, Sales, Digital Marketing and Analytics in a squad-based model.

Qualifications

• 7-10 years of consumer marketing or integrated marketing experience.
• Proven experience developing and executing marketing strategies and GTM plans.
• Strong commercial acumen and data-driven decision making.
• Ability to translate objectives into clear marketing priorities and KPIs.

Responsibilities

• Develop and execute integrated marketing strategies for assigned consumer products.
• Lead end-to-end GTM planning and launches with cross-functional teams.
• Plan and manage full-funnel campaigns across paid, owned and earned channels.
• Analyze customer behavior and market trends to optimize segmentation and targeting.
• Collaborate with Product, Sales, Digital Marketing and Analytics to align priorities.
• Manage budgets and resources to maximize marketing impact.
• Present performance updates and recommendations to stakeholders.

Skills

Marketing strategy

GTM planning

Campaign management

Digital marketing

Analytics

Stakeholder management

Growth mindset

Education

Bachelor's degree or equivalent in Marketing/Business

Job description

StarHub in Singapore seeks a commercially-minded marketer to drive growth for the Consumer Business Group by developing integrated marketing strategies and go-to-market plans that strengthen brand and product positioning and drive customer acquisition.

You will translate business objectives into effective strategies, lead end-to-end GTM initiatives, and leverage campaign data to continuously improve performance, working with Product, Sales, Digital Marketing and Analytics in a squad-based model.