Manager

StarHub; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

StarHub in Singapore is seeking a commercially-minded marketer to drive integrated marketing strategies and GTM plans for its Consumer Business Group. You will translate objectives into marketing initiatives, lead end-to-end campaigns across channels, and leverage data to continuously improve marketing effectiveness.

Working with Product, Sales, Digital Marketing and Analytics, you will align activities with business goals to deliver growth in a dynamic, squad-based environment.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business Administration, Communications, or related.
• 7-10 years of consumer marketing or product marketing experience.
• Proven ability to translate business objectives into marketing plans and KPIs.
• Strong analytical skills to evaluate campaign performance.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and execute integrated marketing strategies and GTM plans for assigned consumer products.
• Lead end-to-end GTM planning and execution for launches, campaigns and initiatives.
• Plan and manage full-funnel campaigns across paid, owned and earned channels.
• Analyse customer behaviour, market trends and competitor activity to inform strategies.
• Partner with Digital Marketing to improve media efficiency and campaign performance.
• Manage budgets and resources to maximise marketing impact.
• Collaborate with Product, Sales, Digital Marketing and Analytics to align priorities.
• Prepare performance updates and translate results into actionable recommendations.

Skills

Marketing strategy

GTM planning

Campaign management

Data-driven

Stakeholder collaboration

Education

Bachelor's degree in Marketing

Job description

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Manager

Location: SG

Job Description

This role plays a key part in driving the growth of StarHub’s Consumer Business Group by developing and executing integrated marketing strategies and go-to-market (GTM) plans that strengthen brand and product positioning, drive customer acquisition and engagement, and deliver business results.

We are looking for a commercially-minded marketer with a strong growth mindset, combining strategic thinking and creative execution with analytical rigour. This individual should be able to translate business objectives and customer insights into effective marketing strategies, lead end-to-end GTM initiatives, and leverage campaign performance data to continuously improve marketing effectiveness.

Working closely with cross-functional stakeholders across Product, Sales, Digital Marketing and Analytics, the incumbent will drive portfolio marketing priorities, lead GTM initiatives and identify opportunities to improve business performance. Operating within a collaborative, squad-based model, the incumbent will align marketing activities with broader business objectives and take an integrated approach to delivering results.

Key Responsibilities

• Marketing Strategy & Planning: Develop and execute integrated marketing strategies and plans for assigned consumer products, aligning marketing priorities with business objectives and growth targets.
• Go-to-Market Strategy & Execution: Lead end-to-end GTM planning and execution for product launches, campaigns and key business initiatives, working closely with cross-functional members to align product positioning, customer propositions, launch readiness and marketing execution with business objectives.
• Integrated Campaign Management: Plan and execute full-funnel marketing campaigns across paid, owned and earned channels, including digital media, CRM and lifecycle marketing, to drive awareness, engagement and customer acquisition.
• Customer & Market Insights: Analyse customer behaviour, market trends and competitor activity to identify opportunities, strengthen customer segmentation and targeting, and inform marketing strategies.
• Digital Marketing & Growth Initiatives: Partner with the Digital Marketing team to improve media efficiency, audience targeting and campaign performance. Identify opportunities to test, learn and optimise marketing activities across channels and customer touchpoints.
• Budget & Resource Management: Manage marketing budgets and resources effectively, ensuring efficient allocation of spend and maximising marketing impact.
• Stakeholder Management & Collaboration: Work collaboratively within cross-functional teams, building alignment across Product, Sales, Digital Marketing and Analytics to drive shared priorities, resolve challenges and deliver business outcomes.
• Reporting & Recommendations: Prepare and present marketing performance updates, insights and recommendations to stakeholders, translating results into clear actions and opportunities for improvement.

Qualifications

• Bachelor’s degree or equivalent, preferably in Marketing, Business Administration, Communications or related disciplines.
• 7-10 years of relevant experience in consumer marketing, integrated marketing, product marketing or related fields.
• Proven experience in developing and executing marketing strategies and end-to-end GTM plans that deliver measurable business outcomes.
• Strong commercial acumen and analytical skills, with the ability to interpret data, evaluate campaign effectiveness and translate insights into actionable business and marketing recommendations.
• Ability to take ownership of business objectives and translate them into clear marketing priorities and measurable KPIs.
• Good understanding of digital marketing, customer journeys, campaign performance metrics and opportunities to improve marketing effectiveness.
• Demonstrated ability to manage multiple marketing initiatives concurrently, balancing strategic planning with hands‑on execution.
• Strong project management and stakeholder management skills, with the ability to influence and collaborate effectively across cross‑functional teams.
• Proactive and adaptable, with a strong growth mindset and a continuous improvement orientation.
• Excellent communication, presentation and organisational skills, with the ability to thrive in a fast‑paced and dynamic environment.