Manager

StarHub Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

StarHub Ltd in Singapore is seeking a seasoned marketer to drive growth by crafting integrated marketing strategies and end‑to‑end GTM plans for consumer products. You will lead campaigns across channels, analyze insights, and collaborate closely with Product, Sales, and Analytics to deliver measurable business outcomes.

The role requires strong commercial acumen, 7–10 years of experience in consumer marketing, and a passion for optimizing marketing performance in a fast‑paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 7–10 years of experience in consumer marketing, integrated marketing or product marketing.
• Proven ability to develop and execute marketing strategies and end‑to‑end GTM plans with measurable outcomes.
• Strong commercial acumen, analytical skills and ability to translate data into actionable recommendations.
• Ability to own business objectives and translate into clear marketing priorities and KPIs.
• Solid understanding of digital marketing, customer journeys and campaign metrics.
• Proven track record in managing multiple initiatives with hands‑on execution.
• Strong project and stakeholder management skills; proactive and adaptable.

Responsibilities

• Marketing Strategy & Planning: develop and execute integrated marketing strategies and plans for consumer products.
• Go-to-Market Strategy & Execution: lead end‑to‑end GTM planning and execution for launches and campaigns.
• Integrated Campaign Management: plan and execute full‑funnel campaigns across paid, owned and earned channels.
• Customer & Market Insights: analyze customer behavior, trends and competitors to inform strategies.
• Digital Marketing & Growth Initiatives: partner to improve media efficiency, targeting and performance.
• Budget & Resource Management: manage budgets and resources to maximize impact.
• Stakeholder Management & Collaboration: align with Product, Sales, Digital Marketing and Analytics.
• Reporting & Recommendations: present performance updates and translate results into actions.

Skills

Marketing strategy

Go-to-market planning

Campaign management

Brand positioning

Analytics & data interpretation

Stakeholder management

Project management

Growth mindset

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

Job description

Job Description

This role plays a key part in driving the growth of StarHub’s Consumer Business Group by developing and executing integrated marketing strategies and go-to-market (GTM) plans that strengthen brand and product positioning, drive customer acquisition and engagement, and deliver business results.

We are looking for a commercially‑minded marketer with a strong growth mindset, combining strategic thinking and creative execution with analytical rigour. This individual should be able to translate business objectives and customer insights into effective marketing strategies, lead end‑to‑end GTM initiatives, and leverage campaign performance data to continuously improve marketing effectiveness.

Working closely with cross‑functional stakeholders across Product, Sales, Digital Marketing and Analytics, the incumbent will drive portfolio marketing priorities, lead GTM initiatives and identify opportunities to improve business performance. Operating within a collaborative, squad‑based model, the incumbent will align marketing activities with broader business objectives and take an integrated approach to delivering results.

Key Responsibilities

• Marketing Strategy & Planning: Develop and execute integrated marketing strategies and plans for assigned consumer products, aligning marketing priorities with business objectives and growth targets.
• Go-to-Market Strategy & Execution: Lead end‑to‑end GTM planning and execution for product launches, campaigns and key business initiatives, working closely with cross‑functional members to align product positioning, customer propositions, launch readiness and marketing execution with business objectives.
• Integrated Campaign Management: Plan and execute full‑funnel marketing campaigns across paid, owned and earned channels, including digital media, CRM and lifecycle marketing, to drive awareness, engagement and customer acquisition.
• Customer & Market Insights: Analyse customer behaviour, market trends and competitor activity to identify opportunities, strengthen customer segmentation and targeting, and inform marketing strategies.
• Digital Marketing & Growth Initiatives: Partner with the Digital Marketing team to improve media efficiency, audience targeting and campaign performance. Identify opportunities to test, learn and optimise marketing activities across channels and customer touchpoints.
• Budget & Resource Management: Manage marketing budgets and resources effectively, ensuring efficient allocation of spend and maximising marketing impact.
• Stakeholder Management & Collaboration: Work collaboratively within cross‑functional teams, building alignment across Product, Sales, Digital Marketing and Analytics to drive shared priorities, resolve challenges and deliver business outcomes.
• Reporting & Recommendations: Prepare and present marketing performance updates, insights and recommendations to stakeholders, translating results into clear actions and opportunities for improvement.

Qualifications

• Bachelor’s degree or equivalent, preferably in Marketing, Business Administration, Communications or related disciplines.
• 7–10 years of relevant experience in consumer marketing, integrated marketing, product marketing or related fields.
• Proven experience in developing and executing marketing strategies and end‑to‑end GTM plans that deliver measurable business outcomes.
• Strong commercial acumen and analytical skills, with the ability to interpret data, evaluate campaign effectiveness and translate insights into actionable business and marketing recommendations.
• Ability to take ownership of business objectives and translate them into clear marketing priorities and measurable KPIs.
• Good understanding of digital marketing, customer journeys, campaign performance metrics and opportunities to improve marketing effectiveness.
• Demonstrated ability to manage multiple marketing initiatives concurrently, balancing strategic planning with hands‑on execution.
• Strong project management and stakeholder management skills, with the ability to influence and collaborate effectively across cross‑functional teams.
• Proactive and adaptable, with a strong growth mindset and a continuous improvement orientation.
• Excellent communication, presentation and organisational skills, with the ability to thrive in a fast‑paced and dynamic environment.