Growth Marketing Lead — GTM & Campaigns

StarHub; Singapore; Presencial; SGD 120.000 - 180.000; Jornada completa

Descripción de la vacante

StarHub in Singapore is seeking a commercially-minded marketer to drive integrated marketing strategies and GTM plans for its Consumer Business Group. You will translate objectives into marketing initiatives, lead end-to-end campaigns across channels, and leverage data to continuously improve marketing effectiveness.

Working with Product, Sales, Digital Marketing and Analytics, you will align activities with business goals to deliver growth in a dynamic, squad-based environment.

Formación

• Bachelor's degree or equivalent in Marketing, Business Administration, Communications, or related.
• 7-10 years of consumer marketing or product marketing experience.
• Proven ability to translate business objectives into marketing plans and KPIs.
• Strong analytical skills to evaluate campaign performance.
• Excellent communication and cross-functional collaboration skills.

Responsabilidades

• Develop and execute integrated marketing strategies and GTM plans for assigned consumer products.
• Lead end-to-end GTM planning and execution for launches, campaigns and initiatives.
• Plan and manage full-funnel campaigns across paid, owned and earned channels.
• Analyse customer behaviour, market trends and competitor activity to inform strategies.
• Partner with Digital Marketing to improve media efficiency and campaign performance.
• Manage budgets and resources to maximise marketing impact.
• Collaborate with Product, Sales, Digital Marketing and Analytics to align priorities.
• Prepare performance updates and translate results into actionable recommendations.

Conocimientos

Marketing strategy

GTM planning

Campaign management

Data-driven

Stakeholder collaboration

Educación

Bachelor's degree in Marketing

Descripción del empleo

StarHub in Singapore is seeking a commercially-minded marketer to drive integrated marketing strategies and GTM plans for its Consumer Business Group. You will translate objectives into marketing initiatives, lead end-to-end campaigns across channels, and leverage data to continuously improve marketing effectiveness.

Working with Product, Sales, Digital Marketing and Analytics, you will align activities with business goals to deliver growth in a dynamic, squad-based environment.