Growth Marketing Lead — GTM & Strategy

StarHub Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

StarHub Ltd in Singapore is seeking a seasoned marketer to drive growth by crafting integrated marketing strategies and end‑to‑end GTM plans for consumer products. You will lead campaigns across channels, analyze insights, and collaborate closely with Product, Sales, and Analytics to deliver measurable business outcomes.

The role requires strong commercial acumen, 7–10 years of experience in consumer marketing, and a passion for optimizing marketing performance in a fast‑paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 7–10 years of experience in consumer marketing, integrated marketing or product marketing.
• Proven ability to develop and execute marketing strategies and end‑to‑end GTM plans with measurable outcomes.
• Strong commercial acumen, analytical skills and ability to translate data into actionable recommendations.
• Ability to own business objectives and translate into clear marketing priorities and KPIs.
• Solid understanding of digital marketing, customer journeys and campaign metrics.
• Proven track record in managing multiple initiatives with hands‑on execution.
• Strong project and stakeholder management skills; proactive and adaptable.

Responsibilities

• Marketing Strategy & Planning: develop and execute integrated marketing strategies and plans for consumer products.
• Go-to-Market Strategy & Execution: lead end‑to‑end GTM planning and execution for launches and campaigns.
• Integrated Campaign Management: plan and execute full‑funnel campaigns across paid, owned and earned channels.
• Customer & Market Insights: analyze customer behavior, trends and competitors to inform strategies.
• Digital Marketing & Growth Initiatives: partner to improve media efficiency, targeting and performance.
• Budget & Resource Management: manage budgets and resources to maximize impact.
• Stakeholder Management & Collaboration: align with Product, Sales, Digital Marketing and Analytics.
• Reporting & Recommendations: present performance updates and translate results into actions.

Skills

Marketing strategy

Go-to-market planning

Campaign management

Brand positioning

Analytics & data interpretation

Stakeholder management

Project management

Growth mindset

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

Job description

StarHub Ltd in Singapore is seeking a seasoned marketer to drive growth by crafting integrated marketing strategies and end‑to‑end GTM plans for consumer products. You will lead campaigns across channels, analyze insights, and collaborate closely with Product, Sales, and Analytics to deliver measurable business outcomes.

The role requires strong commercial acumen, 7–10 years of experience in consumer marketing, and a passion for optimizing marketing performance in a fast‑paced environment.