Growth Leader: Paid Acquisition & Ops Strategist

TikTok Pte. Ltd.; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

TikTok Pte. Ltd. in Singapore is seeking a growth-focused leader to drive SMB advertiser acquisition via paid channels. You will collaborate with product, sales, and operations in a fast-moving environment to scale growth globally.

The role emphasizes cross-functional leadership, data-driven decision making, and managing agencies to optimize campaigns and ROI, with a strong APAC orientation.

Qualifications

• 5+ years managing large-scale campaigns across channels
• 3+ years in enterprise B2B sales/marketing
• Experience balancing hands-on execution with strategy
• Proficient across multiple platforms with digital marketing fundamentals
• Knowledge of growth optimization and A/B testing
• Experience in APAC markets and regional nuances

Responsibilities

• Growth Strategy & Execution: spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally.
• Budget & Agency Oversight: manage performance marketing budgets, define OKRs/KPIs, and steer external paid media agencies to maximize ROI through campaign optimization and channel diversification.
• Data-Driven Growth: leverage data analytics and customer insights to identify funnel friction and growth levers, formulating creative and audience strategies to hit acquisition and retention goals.
• Cross-Functional Collaboration: partner with PM, Data Science, Ops, Marketing, and Sales teams to deploy new marketing capabilities, incentive schemes, and product features that unlock scalable user growth.

Skills

Growth strategy

Cross-functional collaboration

Data-driven decisions

Agency management

A/B testing

APAC market knowledge

Job description

TikTok Pte. Ltd. in Singapore is seeking a growth-focused leader to drive SMB advertiser acquisition via paid channels. You will collaborate with product, sales, and operations in a fast-moving environment to scale growth globally.

The role emphasizes cross-functional leadership, data-driven decision making, and managing agencies to optimize campaigns and ROI, with a strong APAC orientation.