Growth-Focused MarComms Senior Executive

Starhub Ltd; Singapore; On-site; SGD 45,000 - 70,000; Full time

Job summary

StarHub Ltd in Singapore is seeking a MarComms Senior Executive to drive growth through full-funnel marketing campaigns and data-driven initiatives. You will support day-to-day marketing activities, collaborate with cross-functional teams and agencies, and help execute end-to-end campaigns for new user acquisition and retention.

The role emphasizes proactive collaboration, agile execution, and a strong focus on performance metrics across digital and retail touchpoints.

Qualifications

• Bachelor’s degree or equivalent in marketing or related field.
• 2–3 years in consumer or integrated marketing.
• Strong analytical and problem-solving skills.
• Knowledge of digital marketing and campaign metrics.
• Excellent written and spoken English.
• Organised and able to manage multiple projects.

Responsibilities

• Support execution of full-funnel campaigns across paid and owned channels.
• Create briefs for external agencies to produce assets.
• Manage asset submission to media agencies and ensure on-schedule delivery.
• Oversee POSM development to ensure message consistency.
• Analyse customer behavior, market trends, and competitor activity.
• Run test-and-learn initiatives to boost engagement and conversion.
• Coordinate with cross-functional teams for product launches.
• Monitor marketing budgets and resource utilization.

Skills

Full-funnel marketing

Campaign management

Data analysis

Digital marketing

Budget management

Cross-functional collaboration

English proficiency

Education

Bachelor’s degree in Marketing/Business

Tools

POSM development tools

Job description

StarHub Ltd in Singapore is seeking a MarComms Senior Executive to drive growth through full-funnel marketing campaigns and data-driven initiatives. You will support day-to-day marketing activities, collaborate with cross-functional teams and agencies, and help execute end-to-end campaigns for new user acquisition and retention.

The role emphasizes proactive collaboration, agile execution, and a strong focus on performance metrics across digital and retail touchpoints.