Marketing Manager: Growth & Digital Strategy Lead

Pointstar

Singapore

On-site

SGD 90,000 - 130,000

Full time

14 days+

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Job summary

Pointstar is seeking an innovative Marketing Manager for Singapore to promote the brand and services. The role involves optimizing marketing strategies, managing the department budget and staff, and forecasting outcomes.

Your expertise should drive brand awareness and profitability through digital and traditional channels. You will lead campaigns, analyze market trends, and collaborate with vendor principals to align programs with business plans.

Qualifications

Bachelor's degree or equivalent in marketing or business.
Minimum 3 years in a marketing role.
Experience with IT software/hardware companies is a plus.
Proficiency in marketing automation (HubSpot or Freshworks Freshmarketer).
Strong leadership and communication skills.
Experience with WordPress and Google Analytics.

Responsibilities

Evaluate and optimize marketing strategies to boost brand awareness and market share.
Analyze market trends and prepare forecasts.
Generate new business leads through website, social media, events, and other channels.
Collaborate with vendor principals on marketing programs and forecasts.
Plan and execute paid and organic digital marketing including SEO, email, Adwords, and social content.
Manage web analytics reports and recommendations for the corporate site.
Coordinate marketing strategies with sales and solutions teams.
Develop and manage the marketing department budget.