MarComms Senior Executive

Starhub Ltd; Singapore; On-site; SGD 45,000 - 70,000; Full time

Job summary

StarHub Ltd in Singapore is seeking a MarComms Senior Executive to drive growth through full-funnel marketing campaigns and data-driven initiatives. You will support day-to-day marketing activities, collaborate with cross-functional teams and agencies, and help execute end-to-end campaigns for new user acquisition and retention.

The role emphasizes proactive collaboration, agile execution, and a strong focus on performance metrics across digital and retail touchpoints.

Qualifications

• Bachelor’s degree or equivalent in marketing or related field.
• 2–3 years in consumer or integrated marketing.
• Strong analytical and problem-solving skills.
• Knowledge of digital marketing and campaign metrics.
• Excellent written and spoken English.
• Organised and able to manage multiple projects.

Responsibilities

• Support execution of full-funnel campaigns across paid and owned channels.
• Create briefs for external agencies to produce assets.
• Manage asset submission to media agencies and ensure on-schedule delivery.
• Oversee POSM development to ensure message consistency.
• Analyse customer behavior, market trends, and competitor activity.
• Run test-and-learn initiatives to boost engagement and conversion.
• Coordinate with cross-functional teams for product launches.
• Monitor marketing budgets and resource utilization.

Skills

Full-funnel marketing

Campaign management

Data analysis

Digital marketing

Budget management

Cross-functional collaboration

English proficiency

Education

Bachelor’s degree in Marketing/Business

Tools

POSM development tools

Job description

MarComms Senior Executive

Date: 13 Aug 2026

Location: SG

Job Description

This role plays a key part in driving growth for StarHub’s Consumer Business Group by supporting full-funnel marketing campaigns and data-driven growth initiatives. We are looking for a proactive, agile, and detail-oriented team player to drive day-to-day marketing activities and assist in key campaign launches. Working closely with cross-functional teams and external agencies, you will be help manage end-to-end campaign execution, ensure organizational launch readiness, and run growth experiments to drive new user acquisition and customer retention.

Key Responsibilities

• Support the execution of full-funnel marketing campaigns and promotional activities across both paid and owned channels.
• Develop sharp, comprehensive briefs for external agencies to create assets.
• Manage the asset submission process to media agencies, ensuring all creative variants and copy are delivered accurately and on schedule.
• Oversee the development of marketing materials and Point-of-Sale Materials (POSM) to ensure message consistency across all digital and retail touchpoints.
• Assist in analysing customer behavior, market trends, and competitor activities to help identify new growth opportunities.
• Support and run test-and-learn initiatives across creatives, messaging, offers, and user journeys to boost engagement and conversion rates.
• Collaborate with cross-functional teams to align marketing activities with upcoming product launches and business priorities.
• Track and monitor allocated marketing budgets to ensure accurate tracking and efficient resource utilization.

Qualifications

• Bachelor’s degree or equivalent preferably in Marketing, Business Administration, Communications or related disciplines
• At least 2-3 years of experience in consumer marketing, integrated marketing or related fields
• Demonstrates strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable recommendations
• Good understanding of digital marketing, customer journeys and campaign performance metrics
• Commercially driven with a proactive mindset and willingness to continuously learn and improve
• Excellent interpersonal and communication skills for seamless cross-functional collaboration. Must have a strong command of both written and spoken English.
• Highly organised and able to manage multiple projects in a fast-paced and dynamic environment