Growth-Focused Digital Marketing Lead

HOYA LENS (S) PTE LTD; Singapore; On-site; SGD 54,000 - 89,000; Full time

Job summary

HOYA LENS (S) PTE LTD is seeking a digital marketing professional to plan, execute and optimise campaigns across B2B and B2B2C channels in Singapore. The role focuses on connecting consumer demand with optical retail partners and managing digital platforms.

You will develop integrated campaigns, coordinate with internal teams and agencies, and monitor performance to deliver measurable outcomes and growth for the brand.

Qualifications

• Diploma or degree in Marketing or related field is required.
• 2–3 years of digital marketing, social media or integrated campaigns.
• Senior Executive may show greater ownership and experience.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across channels.
• Develop integrated campaigns to support product launches and promotions.
• Manage timelines, content calendars and deliverables.
• Monitor performance and recommend improvements to maximise reach and conversions.
• Support B2B2C consumer engagement and retail activation initiatives.
• Coordinate with agencies and internal teams to ensure timely delivery.
• Maintain brand identity and ensure compliance with guidelines.

Skills

Social media

Digital ads

Website content

Project management

Analytics

MS Office

Communication

Teamwork

Education

Marketing diploma/degree

Tools

Google Analytics 4

Google Ads

Meta Business Suite

Adobe Photoshop

Adobe Illustrator

Job description

HOYA LENS (S) PTE LTD is seeking a digital marketing professional to plan, execute and optimise campaigns across B2B and B2B2C channels in Singapore. The role focuses on connecting consumer demand with optical retail partners and managing digital platforms.

You will develop integrated campaigns, coordinate with internal teams and agencies, and monitor performance to deliver measurable outcomes and growth for the brand.