Growth-Focused Content Marketing Lead

THE WOLFPACK INVESTMENT HOLDINGS PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

The Wolfpack Investment Holdings PTE. LTD. is seeking a commercially-minded Content Marketing Manager in Singapore to lead content strategy across brands and campaigns.

You will collaborate with creators, designers, videographers, social media and commercial teams to drive audience growth, engagement and business outcomes. Responsibilities include developing content plans, managing editorial calendars, and translating business goals into campaigns.

Qualifications

• 4-8 years of experience in content marketing, digital marketing, brand marketing or related fields.
• Strong understanding of content strategy and audience development.
• Comfortable working with data, analytics and performance reporting.
• Strong project management and stakeholder management skills.
• Able to balance creativity with commercial objectives.
• Experience managing multiple brands or campaigns is advantageous.
• Strategic thinker with strong execution capabilities.

Responsibilities

• Develop and execute content marketing strategies across multiple brands and business units.
• Build content plans that support brand, commercial and marketing objectives.
• Manage editorial calendars and content roadmaps.
• Work with content creators, designers and producers to develop high-performing content.
• Translate business goals into content campaigns and initiatives.
• Identify content opportunities across social media, events, partnerships and owned platforms.
• Optimise content performance using audience insights, analytics and platform data.
• Support lead generation, customer acquisition and conversion initiatives where applicable.
• Monitor content performance and provide recommendations for improvement.
• Stay abreast of content, consumer and platform trends.

Skills

Content strategy

Audience development

Analytics

Project management

Stakeholder management

Creative execution

Tools

CMS

SEO

Job description

The Wolfpack Investment Holdings PTE. LTD. is seeking a commercially-minded Content Marketing Manager in Singapore to lead content strategy across brands and campaigns.

You will collaborate with creators, designers, videographers, social media and commercial teams to drive audience growth, engagement and business outcomes. Responsibilities include developing content plans, managing editorial calendars, and translating business goals into campaigns.