Growth-Driven Head of Marketing - AI EdTech (Singapore)

Vertical Institute; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Vertical Institute, Singapore's AI and technology training provider, seeks a Head of Marketing to own the full marketing function: brand, performance, demand generation, and commercial outcomes. You will report to the CEO, manage an in-house team, and have the mandate and budget to build a marketing engine that matches our ambitions.

You should have 7–12 years in growth or digital marketing, with hands-on paid media, SEO, CRM, and marketing automation experience in education/EdTech.

Qualifications

• 7 to 12 years of experience in growth, performance, or digital marketing.
• Direct, demonstrable experience in Singapore's education or EdTech sector.
• Deep hands-on expertise across paid media, SEO, CRM, and marketing automation.
• Commercial mindset: pipeline and revenue, not just impressions.
• Proven ability to build and lead teams in fast-moving, resource-constrained environments.
• Strong analytical fluency and decision-making under uncertainty.
• Proven management and leadership experience.

Responsibilities

• Growth and demand generation across B2C and B2B from awareness to conversion.
• Lead performance marketing across Google, Meta, LinkedIn, TikTok, and YouTube.
• Oversee CRM, email marketing, and marketing automation to maximise activation and LTV.
• Shape and protect the Vertical Institute brand across all touchpoints.
• Lead go-to-market for new courses and programmes.

Skills

Growth marketing

Team leadership

Paid media

SEO

CRM

Marketing automation

Analytics

Strategic mindset

Job description

Vertical Institute, Singapore's AI and technology training provider, seeks a Head of Marketing to own the full marketing function: brand, performance, demand generation, and commercial outcomes. You will report to the CEO, manage an in-house team, and have the mandate and budget to build a marketing engine that matches our ambitions.

You should have 7–12 years in growth or digital marketing, with hands-on paid media, SEO, CRM, and marketing automation experience in education/EdTech.