Growth Data Analyst - Gaming Attribution & Insights

NetEase Games; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

NetEase Singapore is seeking a data analyst to support acquisition and operations decisions with growth attribution, retention/LTV modeling, and ad monetization analysis. You will work on the analytical core for single-product data review and provide actionable insights.

Responsibilities include building dashboards (DAU, retention, ARPU, CPI, ROAS, LTV), evaluating channel ROI, analyzing funnels and churn, and supporting A/B tests for updates and events.

Qualifications

• Bachelor's degree or above in Data Science, Statistics, Computer Science, Mathematics, Economics or related fields.
• Proficient in SQL; master Python or R for data processing and analysis.
• Familiar with data visualization tools (Tableau / Power BI / Looker, etc.).
• Statistical thinking and foundational knowledge of A/B testing concepts.
• Fluent English.

Responsibilities

• Build and maintain core metric dashboards (DAU / retention / ARPU / CPI / ROAS / LTV)
• Conduct acquisition attribution analysis and channel ROI evaluation to support budget allocation
• Analyze retention funnels and user segmentation; identify churn points and optimization opportunities
• Support A/B experiment design and effectiveness evaluation for version updates and events
• Produce aggregated data briefs to support decision-makers (including aggregated figures compliant with regulatory requirements)

Skills

SQL

Python

R

Data visualization tools

A/B testing concepts

Fluent English

Education

Bachelor's degree or above in Data Science, Statistics, Computer Science, Mathematics, Economics or related fields

Tools

Tableau

Power BI

Looker

Job description

NetEase Singapore is seeking a data analyst to support acquisition and operations decisions with growth attribution, retention/LTV modeling, and ad monetization analysis. You will work on the analytical core for single-product data review and provide actionable insights.

Responsibilities include building dashboards (DAU, retention, ARPU, CPI, ROAS, LTV), evaluating channel ROI, analyzing funnels and churn, and supporting A/B tests for updates and events.