SG Campus Recruitment - Data Analyst

NetEase; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

NetEase, a leading internet technology company, is seeking a data analyst to join its growth analytics team in Singapore. You will build and maintain dashboards tracking DAU, retention, ARPU, CPI, ROAS, and LTV, and perform attribution analysis to optimize budget allocation across channels.

You will design and evaluate A/B experiments for product updates and events, analyze funnels and segments to identify churn points, and deliver aggregated briefs for decision-makers while ensuring

Qualifications

• Bachelor's degree or above in data-related fields.
• Proficient in SQL; master Python or R for data processing and analysis.
• Familiar with data visualization tools (Tableau/Power BI/Looker).
• Statistical thinking and foundational knowledge of A/B testing concepts.

Responsibilities

• Build core metric dashboards (DAU / retention / ARPU / LTV) and analyze growth.
• Conduct attribution analysis and ROI evaluation to inform budgets.
• Analyze retention funnels and user segmentation; identify churn points and optimization opportunities.
• Support A/B experiment design and effectiveness evaluation for version updates and events.
• Produce aggregated data briefs to support decision-makers (including aggregated figures compliant with regulatory requirements).

Skills

SQL

Python

A/B testing

Education

Bachelor's degree or above in Data Science, Statistics, Computer Science, Mathematics, Economics or related fields

Tools

Tableau

Power BI

Looker

Job description

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit:http://ir.netease.com/

Support acquisition and operations decisions with data; responsible for growth attribution, retention / LTV modeling and ad monetization analysis. The analytical core for single-product data review.

• Build and maintain core metric dashboards (DAU / retention / ARPU / CPI / ROAS / LTV)
• Conduct acquisition attribution analysis and channel ROI evaluation to support budget allocation
• Analyze retention funnels and user segmentation; identify churn points and optimization opportunities
• Support A/B experiment design and effectiveness evaluation for version updates and events
• Produce aggregated data briefs to support decision-makers (including aggregated figures compliant with regulatory requirements)

Requirements

• Bachelor's degree or above in Data Science, Statistics, Computer Science, Mathematics, Economics or related fields
• Proficient in SQL; master Python or R for data processing and analysis
• Familiar with data visualization tools (Tableau / Power BI / Looker, etc.)
• Statistical thinking and foundational knowledge of A/B testing concepts

Preferred Qualifications

• Internship experience in data analysis / growth / the gaming industry
• Understanding of mobile ad attribution (MMP: AppsFlyer / Adjust, etc.)
• Understanding of game economy systems and monetization models

At NetEase, we are committed to fair employment practices. We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.