Global VP Marketing/CMO

CoinMarketCap; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading company in information services seeks a Marketing leader to define objectives and drive strategies for growth. With a focus on empowering teams and fostering community engagement, this role is pivotal in growing the CoinMarketCap ecosystem. Ideal candidates will have over 10 years in marketing within tech or fintech, demonstrating strong project management and data-driven decision-making abilities.

Qualifications

• 10+ years of experience in technology or financial services.
• 5+ years in a leadership or management marketing role.
• Demonstrated success in growth metrics like web traffic and revenue generation.

Responsibilities

• Define marketing objectives in partnership with senior leaders.
• Drive execution of marketing strategies to achieve quarterly and annual results.
• Support Brand and PR teams to convey a compelling narrative.

Skills

Project Management

Data Orientation

Collaboration

Community Building

Job description

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
  
  
  

Responsibilities:

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
  
  
  

Requirements:

• 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
• Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
• Strong project management capability and detail orientation
• Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
• A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
  

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Information Services

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