Global Head of Marketing

Coins.ph; Singapore; Sur place; SGD 100 000 - 150 000; Plein temps

Résumé du poste

A leading cryptocurrency company based in Singapore is seeking an experienced marketing leader. This role involves defining the global marketing strategy and managing a marketing team to enhance brand visibility and drive user growth. The ideal candidate should possess a solid background in the crypto industry, with over 8 years of marketing experience, particularly in international markets. Strong leadership skills and the ability to thrive in high-pressure environments are crucial for success.

Qualifications

• 8+ years of experience in marketing, preferably in tech or financial services.
• Background in the crypto industry is essential.
• Experience in managing global marketing teams is required.

Responsabilités

• Define the marketing strategy and improve the brand image globally.
• Lead GTM and event activation to drive product adoption.
• Manage global PR and digital marketing teams effectively.

Connaissances

Global marketing strategy

Team leadership

Community management

Digital marketing

Agency management

Description du poste

Responsibilities

• Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
• Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
• Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
• Manage the global community to drive the user growth to work with the local teams.
• Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
• Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.

Requirements

• 8+ years of experience in marketing within an agency, tech company, or financial services organization.
• Must to have crypto industry background.
• Experienced in Philippines market, and others such as EU, AU, Asia.
• 2+ years in managing global crypto marketing team.
• Tough, practical and flexible leader who can thrive in a very high-pressure environment.